The official Instagram for Emmy-Winning #WhoWantsToBeAMillionaire. New season returns July 22 on ABC and stream on Hulu.
Followers
27.2K
Following
82
Total Posts
Engagement Rate
9.46%
Avg Likes
2,522
Avg Comments
Who Wants To Be A Millionaire is a verified Gaming brand. The account has built 27.2K followers on Instagram. The account posts mainly around gaming and tech topics. To date Who Wants To Be A Millionaire has posted 642 times, currently less than one post a week. Engagement runs at 9.46%, or about 2,522 likes and 51 comments per post.
Millionairetv is a Gaming account whose 642 posts have grown a following of 27.2K on Instagram.
Compared with 824 other Gaming accounts with 10K–100K followers in the InstME index, Millionairetv's 9.46% engagement rate is above the median of 3.42%.
The comment-to-like ratio works out to one comment per 50 likes, pointing to a healthy amount of conversation.
Millionairetv's output runs to less than one post per week.
With 27.2K followers but only 82 accounts followed back, Millionairetv shows the ratio of a well-established account.
Estimated sponsored-post value
$380–$710
Based on 27.2K followers and a 9.46% engagement rate, a single sponsored post by Millionairetv is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
Secondary: Tech
| Metric | Millionairetv | Cohort median |
|---|---|---|
| Engagement rate | 9.46% | 3.42% |
| Average likes | 2,522 | 1,079 |
| Average comments | 51 | 32 |
| Posts per week | 0.28 | 0.45 |
Median values from 824 Gaming accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 16, 2026
Who Wants To Be A Millionaire is a verified gaming brand on Instagram, with 27.2K followers.
Who Wants To Be A Millionaire posts on Instagram as @millionairetv.
Who Wants To Be A Millionaire has 27,195 followers on Instagram (27.2K) as of Jul 16, 2026.
Who Wants To Be A Millionaire's engagement rate is 9.46%, calculated from average likes and comments per post relative to followers. That is above the median of 3.42% for Gaming accounts with 10K–100K followers in the InstME index.
Posts by Who Wants To Be A Millionaire average 2,522 likes and 51 comments.
Who Wants To Be A Millionaire posts less than once a week on average.
Who Wants To Be A Millionaire is registered as a business account on Instagram and is verified.
Who Wants To Be A Millionaire is categorized as a gaming and tech account in the InstME index, based on the profile's bio and Instagram category across 642 posts.
642
51
Posts / Week
0.28
Growth Score
100 / 100
Follower Ratio
331.6×
Engagement
0.85%
Yes. Who Wants To Be A Millionaire carries the blue verified badge on Instagram.
A sponsored post from Who Wants To Be A Millionaire is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
