Following us is like getting lost in our triple threat of caramel, nougat and chocolate. We take no responsibility for accidental likes.
Reaching 49.2K followers on Instagram, MILKY WAY is a verified Food brand based in United States. MILKY WAY has shared 223 posts to date, currently less than one post a week. Typical posts draw 581 likes and 35 comments, putting engagement at 1.25%.
Tracked in the InstME index, Milkywaybar is a Food account with 49.2K followers and a back catalogue of 223 posts.
Milkywaybar records a 1.25% engagement rate, above the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
At one comment per 17 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Milkywaybar average 1.5K views.
Over recent weeks, Milkywaybar has published less than one post per week.
Milkywaybar keeps its following list short (7) relative to 49.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$220–$400
Based on 49.2K followers and a 1.25% engagement rate, a single sponsored post by Milkywaybar is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Milkywaybar | Cohort median |
|---|---|---|
| Engagement rate | 1.25% | 0.75% |
| Average likes | 581 | 177 |
| Average comments | 35 | 10 |
| Posts per week | 0.08 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Milkywaybar | Cohort median |
|---|---|---|
| Engagement rate | 1.25% | 0.68% |
| Average likes | 581 | 140 |
| Average comments | 35 | 8 |
| Posts per week | 0.08 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 21, 2026
MILKY WAY is a verified food brand based in United States on Instagram, with 49.2K followers.
MILKY WAY posts on Instagram as @milkywaybar.
MILKY WAY has 49,182 followers on Instagram (49.2K) as of Sep 21, 2026.
MILKY WAY's engagement rate is 1.25%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by MILKY WAY average 581 likes and 35 comments.
MILKY WAY posts less than once a week on average.
MILKY WAY is registered as a business account on Instagram and is verified.
MILKY WAY is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 223 posts.
MILKY WAY's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
223
Avg Comments
35
Engagement
0.12%
Yes. MILKY WAY carries the blue verified badge on Instagram.
A sponsored post from MILKY WAY is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
