Milk-Bone is a verified Pets brand based in United States. The account has built 73.3K followers on Instagram. Milk-Bone has shared 1,807 posts to date, currently less than one post a week. Typical posts draw 528 likes and 28 comments, putting engagement at 0.76%.
As a Pets account, Milkbone reaches 73.3K followers on Instagram across 1,807 published posts.
Milkbone's 0.76% engagement rate is below the median of 0.99% among Pets accounts with 10K–100K followers, measured across 2,822 accounts in the InstME index.
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Milkbone's output runs to less than one post per week.
On audience quality, Milkbone lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$260–$480
Based on 73.3K followers and a 0.76% engagement rate, a single sponsored post by Milkbone is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Milkbone | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 0.99% |
| Average likes | 528 | 239 |
| Average comments | 28 | 10 |
| Posts per week | 0.14 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Milkbone | Cohort median |
|---|---|---|
| Engagement rate | 0.76% | 0.82% |
| Average likes | 528 | 200 |
| Average comments | 28 | 8 |
| Posts per week | 0.14 | 0.92 |
Median values from 724 Pets accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Milk-Bone is a verified pets brand based in United States on Instagram, with 73.3K followers.
Milk-Bone posts on Instagram as @milkbone.
Milk-Bone has 73,273 followers on Instagram (73.3K) as of Jul 15, 2026.
Milk-Bone's engagement rate is 0.76%, calculated from average likes and comments per post relative to followers. That is below the median of 0.99% for Pets accounts with 10K–100K followers in the InstME index.
Posts by Milk-Bone average 528 likes and 28 comments.
Milk-Bone posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Milk-Bone's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Milk-Bone is registered as a business account on Instagram and is verified.
Total Posts
1,807
Avg Comments
28
Predominantly women · mostly 18–34
Typical for Pets creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Engagement
15.31%
Milk-Bone is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 1,807 posts.
Milk-Bone's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Milk-Bone carries the blue verified badge on Instagram.
A sponsored post from Milk-Bone is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
