DJ • Producer • Label Owner 🎧 Modern House & Disco Grooves @milkandsugarrec Let The Sun Shine ☀️ New Music • DJ Life • Tour Dates 👇
Followers
25.3K
Following
2K
Total Posts
Engagement Rate
0.05%
Avg Likes
5
Avg Comments
Milk & Sugar runs a verified Music creator account with 25.3K followers on Instagram. Milk & Sugar has shared 2,363 posts to date, currently less than one post a week. Engagement runs at 0.05%, or about 5 likes and 7 comments per post.
As a Music account, Milkandsugar_ reaches 25.3K followers on Instagram across 2,363 published posts.
Milkandsugar_'s 0.05% engagement rate is in the bottom quarter (median: 2.47%) among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
Milkandsugar_'s videos average 1.8K views per post.
Posting frequency for Milkandsugar_ sits at less than one post per week.
On audience quality, Milkandsugar_ lands at 64/100, an estimated 30% of followers read as low-quality or inactive, a solid result.
Estimated sponsored-post value
$89–$160
Based on 25.3K followers and a 0.05% engagement rate, a single sponsored post by Milkandsugar_ is worth an estimated $89–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Milkandsugar_ | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 2.47% |
| Average likes | 5 | 535 |
| Average comments | 7 | 35 |
| Posts per week | 0.2 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Milk & Sugar is a verified music creator on Instagram, with 25.3K followers.
Milk & Sugar posts on Instagram as @milkandsugar_.
Milk & Sugar has 25,318 followers on Instagram (25.3K) as of Jul 13, 2026.
Milk & Sugar's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Milk & Sugar average 5 likes and 7 comments.
Milk & Sugar posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Milk & Sugar's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Milk & Sugar is registered as a creator account on Instagram and is verified.
Milk & Sugar is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 2,363 posts.
2,363
7
Avg Views
1,833
Posts / Week
0.2
Growth Score
1 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
9.82%
Yes. Milk & Sugar carries the blue verified badge on Instagram.
A sponsored post from Milk & Sugar is estimated at $89 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
