Moving to North Hollywood 🎭 Community First Record Store ✨
Outreach This Creator For FreeOn Instagram, The Midnight Hour is a Music brand based in United States with an audience of 44K. The Midnight Hour has shared 2,888 posts to date, currently around 10 posts a week. Typical posts draw 2,265 likes and 36 comments, putting engagement at 5.23%.
Tracked in the InstME index, Midnighthour_sfv is a Music account with 44K followers and a back catalogue of 2,888 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Midnighthour_sfv's 5.23% engagement rate lands above the median of 2.47%.
For roughly every 63 likes there is one comment, an audience that mostly engages through likes.
Midnighthour_sfv's recent cadence works out to about 10 posts per week, more than one per day.
InstME's checks rate Midnighthour_sfv's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$620–$1,100
Based on 44K followers and a 5.23% engagement rate, a single sponsored post by Midnighthour_sfv is worth an estimated $620–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Midnighthour_sfv | Cohort median |
|---|---|---|
| Engagement rate | 5.23% | 2.47% |
| Average likes | 2,265 | 535 |
| Average comments | 36 | 35 |
| Posts per week | 10 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Midnighthour_sfv | Cohort median |
|---|---|---|
| Engagement rate | 5.23% | 1.39% |
| Average likes | 2,265 | 284 |
| Average comments | 36 | 21 |
| Posts per week | 10 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 4, 2026
The Midnight Hour is a music brand based in United States on Instagram, with 44K followers.
The Midnight Hour posts on Instagram as @midnighthour_sfv.
The Midnight Hour has 43,997 followers on Instagram (44K) as of Sep 4, 2026.
The Midnight Hour's engagement rate is 5.23%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by The Midnight Hour average 2,265 likes and 36 comments.
The Midnight Hour posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Midnight Hour's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
2,888
Avg Comments
36
More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
1.89%
The Midnight Hour is registered as a business account on Instagram.
The Midnight Hour is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 2,888 posts.
The Midnight Hour's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Midnight Hour is estimated at $620 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
