Director | DOP | Editor | Colorist | Content Creator | Artist Manager 📍🇿🇦 God first.
Outreach This Creator For FreeFollowers
1.2K
Following
1.1K
Total Posts
Engagement Rate
87.34%
Avg Likes
1,028
Avg Comments
FILM DIRECTOR is an Art brand based in South Africa, with 1.2K followers on Instagram. Its posts sit across art and music. To date FILM DIRECTOR has posted 77 times, currently less than one post a week. Engagement runs at 87.34%, or about 1,028 likes and 13 comments per post.
Midmo_za operates an Art account on Instagram, pairing 1.2K followers with 77 posts.
Against 24,436 Art accounts with 1K–10K followers in the InstME index, Midmo_za's 87.34% engagement rate lands in the top quarter (median: 4.98%).
The audience comments once per 77 likes on average, an audience that mostly engages through likes.
Midmo_za's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$17–$31
Based on 1.2K followers and a 87.34% engagement rate, a single sponsored post by Midmo_za is worth an estimated $17–$31. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
| Metric | Midmo_za | Cohort median |
|---|---|---|
| Engagement rate | 87.34% | 4.98% |
| Average likes | 1,028 | 129 |
| Average comments | 13 | 13 |
| Posts per week | 0.25 | 0.24 |
Median values from 24,436 Art accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Midmo_za | Cohort median |
|---|---|---|
| Engagement rate | 87.34% | 5.81% |
| Average likes | 1,028 | 169 |
| Average comments | 13 | 13 |
| Posts per week | 0.25 | 0.25 |
Median values from 70 Art accounts in South Africa with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 13, 2026
FILM DIRECTOR is a art brand based in South Africa on Instagram, with 1.2K followers.
FILM DIRECTOR posts on Instagram as @midmo_za.
FILM DIRECTOR has 1,192 followers on Instagram (1.2K) as of Jul 13, 2026.
FILM DIRECTOR's engagement rate is 87.34%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 4.98%) for Art accounts with 1K–10K followers in the InstME index.
Posts by FILM DIRECTOR average 1,028 likes and 13 comments.
FILM DIRECTOR posts less than once a week on average.
FILM DIRECTOR is registered as a business account on Instagram.
FILM DIRECTOR is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 77 posts.
FILM DIRECTOR's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
77
13
Posts / Week
0.25
Growth Score
100 / 100
Follower Ratio
1.1×
Engagement
1.67%
A sponsored post from FILM DIRECTOR is estimated at $17 to $31. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
