3× World's Most Admired Whiskey - Drinks International Must be 21+ to follow and share. Please drink responsibly.
Followers
191.4K
Following
3.9K
Total Posts
Engagement Rate
0.7%
Avg Likes
1,300
Avg Comments
Michter's Distillery runs a verified business account account with 191.4K followers on Instagram. The account has published 2,457 posts, currently less than one post a week. Posts average 1,300 likes and 36 comments, an engagement rate of 0.7%.
Michterswhiskey is a business account whose 2,457 posts have grown a following of 191.4K on Instagram.
An engagement rate of 0.7% puts Michterswhiskey below the median for accounts with 100K–1M followers tracked by InstME.
Roughly one in 36 likes comes with a comment, a healthy amount of conversation.
Michterswhiskey's output runs to less than one post per week.
At 100/100 on audience quality, Michterswhiskey carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$670–$1,200
Based on 191.4K followers and a 0.7% engagement rate, a single sponsored post by Michterswhiskey is worth an estimated $670–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Michterswhiskey | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.25% |
| Average likes | 1,300 | 2,985 |
| Average comments | 36 | 73 |
| Posts per week | 0.35 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Michter's Distillery is a verified Instagram brand on Instagram, with 191.4K followers.
Michter's Distillery posts on Instagram as @michterswhiskey.
Michter's Distillery has 191,412 followers on Instagram (191.4K) as of Apr 23, 2026.
Michter's Distillery's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers.
Posts by Michter's Distillery average 1,300 likes and 36 comments.
Michter's Distillery posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Michter's Distillery's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Michter's Distillery is registered as a business account on Instagram and is verified.
Yes. Michter's Distillery carries the blue verified badge on Instagram.
2,457
36
Posts / Week
0.35
Growth Score
14 / 100
ER Rank
40th
Engagement
4.95%
A sponsored post from Michter's Distillery is estimated at $670 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
