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423.3K
Following
538
Total Posts
Engagement Rate
0.87%
Avg Likes
3,664
Avg Comments
Michelin is a verified business account. The account has built 423.3K followers on Instagram. The account has published 768 posts, currently less than one post a week. Engagement runs at 0.87%, or about 3,664 likes and 23 comments per post.
As a business account, Michelin reaches 423.3K followers on Instagram across 768 published posts.
Michelin's average post pulls 3,664 likes and 23 comments, roughly one interaction per 115 followers.
Roughly one in 158 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Michelin sits at less than one post per week.
The account follows just 538 others against 423.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,500β$2,800
Based on 423.3K followers and a 0.87% engagement rate, a single sponsored post by Michelin is worth an estimated $1,500β$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Michelin | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 1.25% |
| Average likes | 3,664 | 2,985 |
| Average comments | 23 | 73 |
| Posts per week | 0.95 | 0.74 |
Median values from 44,975 accounts with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Michelin is a verified Instagram brand on Instagram, with 423.3K followers.
Michelin has 423,288 followers on Instagram (423.3K) as of Jul 15, 2026.
Michelin's engagement rate is 0.87%, calculated from average likes and comments per post relative to followers.
Posts by Michelin average 3,664 likes and 23 comments.
Michelin posts less than once a week on average.
Michelin is registered as a business account on Instagram and is verified.
Yes. Michelin carries the blue verified badge on Instagram.
A sponsored post from Michelin is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
768
23
Posts / Week
0.95
Growth Score
17.4 / 100
Follower Ratio
786.8Γ
Engagement
0.01%
