Everything to create anything. #MakeItWithMichaels
Followers
2.1M
Following
1.5K
Total Posts
Engagement Rate
1.05%
Avg Likes
21,659
Avg Comments
On Instagram, Big Mikes is a verified None brand based in United States with an audience of 2.1M. The account has published 5,504 posts, currently around 6 posts a week. Typical posts draw 21,659 likes and 147 comments, putting engagement at 1.05%.
On Instagram, Michaelsstores runs a None account that has published 5,504 posts and gathered 2.1M followers.
Posts by Michaelsstores tend to gather 21,659 likes and 147 comments, about one interaction per 96 followers.
At one comment per 147 likes, the ratio points to an audience that mostly engages through likes.
On average, Michaelsstores's video content earns 164.6K views.
Michaelsstores keeps a posting cadence of about 6 posts per week.
Quality checks give Michaelsstores 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Michaelsstores follows only 1,463 accounts while being followed by 2.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,700–$14,000
Based on 2.1M followers and a 1.05% engagement rate, a single sponsored post by Michaelsstores is worth an estimated $7,700–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: None
| Metric | Michaelsstores | Cohort median |
|---|---|---|
| Engagement rate | 1.05% | 1.02% |
| Average likes | 21,659 | 25,711 |
| Average comments | 147 | 376 |
| Posts per week | 5.63 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Michaelsstores | Cohort median |
|---|---|---|
| Engagement rate | 1.05% | 0.81% |
| Average likes | 21,659 | 19,158 |
| Average comments | 147 | 344 |
| Posts per week | 5.63 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 6, 2026
Big Mikes is a verified none brand based in United States on Instagram, with 2.1M followers.
Big Mikes posts on Instagram as @michaelsstores.
Big Mikes has 2,083,242 followers on Instagram (2.1M) as of Apr 6, 2026.
Big Mikes's engagement rate is 1.05%, calculated from average likes and comments per post relative to followers.
Posts by Big Mikes average 21,659 likes and 147 comments.
Big Mikes posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Big Mikes's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Big Mikes is registered as a business account on Instagram and is verified.
Big Mikes is categorized as a none account in the InstME index, based on the profile's bio and Instagram category across 5,504 posts.
5,504
147
Avg Views
164,570
Posts / Week
5.63
Growth Score
21 / 100
Engagement
3.82%
Big Mikes's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Big Mikes carries the blue verified badge on Instagram.
A sponsored post from Big Mikes is estimated at $7,700 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
