CEO & Founder @fanatics | Co-Founder
Michael Rubin is a verified Business creator. The account has built 1.2M followers on Instagram. The account has published 912 posts, currently around 2 posts a week. Posts average 60,905 likes and 1,022 comments, an engagement rate of 5.23%.
Michaelrubin is a Business account whose 912 posts have grown a following of 1.2M on Instagram.
Benchmarked against 575 Business accounts with over 1M followers, Michaelrubin posts a 5.23% engagement rate that is in the top quarter (median: 1.08%).
Followers weigh in with a comment about every 60 likes, a healthy amount of conversation.
Lately Michaelrubin has been publishing about 2 posts per week.
With 1.2M followers but only 1,505 accounts followed back, Michaelrubin shows the ratio of a well-established account.
Estimated sponsored-post value
$17,000–$31,000
Based on 1.2M followers and a 5.23% engagement rate, a single sponsored post by Michaelrubin is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Michaelrubin | Cohort median |
|---|---|---|
| Engagement rate | 5.23% | 1.08% |
| Average likes | 60,905 | 29,775 |
| Average comments | 1,022 | 402 |
| Posts per week | 2.19 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Michael Rubin is a verified business creator on Instagram, with 1.2M followers.
Michael Rubin posts on Instagram as @michaelrubin.
Michael Rubin has 1,184,552 followers on Instagram (1.2M) as of Jul 9, 2026.
Michael Rubin's engagement rate is 5.23%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Michael Rubin average 60,905 likes and 1,022 comments.
Michael Rubin posts about 2 times per week on average.
Michael Rubin is registered as a creator account on Instagram and is verified.
Michael Rubin is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 912 posts.
Yes. Michael Rubin carries the blue verified badge on Instagram.
Total Posts
912
Avg Comments
1,022
Engagement
0.82%
A sponsored post from Michael Rubin is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
