MG&Co. is a verified Home & DIY brand on Instagram, tracked in the InstME index with 347.8K followers. To date MG&Co. has posted 2,886 times, currently less than one post a week. Engagement runs at 3.11%, or about 10,766 likes and 66 comments per post.
The Home & DIY account Mgandco has posted 2,886 times on Instagram and drawn 347.8K followers.
Mgandco's 3.11% engagement rate is in the top quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
One comment lands for every 164 likes, which reads as an audience that mostly engages through likes.
Mgandco maintains a rhythm of less than one post per week.
Audience-quality analysis puts Mgandco at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$3,800–$7,000
Based on 347.8K followers and a 3.11% engagement rate, a single sponsored post by Mgandco is worth an estimated $3,800–$7,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mgandco | Cohort median |
|---|---|---|
| Engagement rate | 3.11% | 0.63% |
| Average likes | 10,766 | 1,415 |
| Average comments | 66 | 30 |
| Posts per week | 0.15 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
MG&Co. is a verified home & diy brand on Instagram, with 347.8K followers.
MG&Co. posts on Instagram as @mgandco.
MG&Co. has 347,800 followers on Instagram (347.8K) as of Sep 18, 2026.
MG&Co.'s engagement rate is 3.11%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by MG&Co. average 10,766 likes and 66 comments.
MG&Co. posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of MG&Co.'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
MG&Co. is registered as a business account on Instagram and is verified.
MG&Co. by Matilda Goad Hardware, Lighting & Homewares 194 Ebury Street, London, SW1 More @matildagoad
Total Posts
2,886
Avg Comments
66
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.73%
MG&Co. is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,886 posts.
Yes. MG&Co. carries the blue verified badge on Instagram.
A sponsored post from MG&Co. is estimated at $3,800 to $7,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
