Fine jewelry and luxury clothing located in Alys Beach, FL. Text 850-687-4469 to connect with our stylist.
Outreach This Creator For FreeOn Instagram, Merit by Willow is a Fashion brand based in United States with an audience of 13.7K. Content spans fashion and tech. The account has published 2,570 posts, currently around 18 posts a week. Engagement runs at 2.86%, or about 258 likes and 134 comments per post.
Meritbywillow shows up in the InstME index as a Fashion account, 13.7K followers, 2,570 posts.
For Fashion accounts with 10K–100K followers, Meritbywillow's 2.86% engagement rate is above the median of 1.09%, a read from 7,395 accounts in the InstME index.
Followers leave about one comment for every 2 likes, an unusually discussion-heavy audience.
In recent weeks Meritbywillow has kept to about 18 posts per week, more than one per day.
Meritbywillow scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$250
Based on 13.7K followers and a 2.86% engagement rate, a single sponsored post by Meritbywillow is worth an estimated $140–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Meritbywillow | Cohort median |
|---|---|---|
| Engagement rate | 2.86% | 1.09% |
| Average likes | 258 | 243 |
| Average comments | 134 | 19 |
| Posts per week | 17.85 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Meritbywillow | Cohort median |
|---|---|---|
| Engagement rate | 2.86% | 0.83% |
| Average likes | 258 | 150 |
| Average comments | 134 | 13 |
| Posts per week | 17.85 | 0.47 |
Median values from 1,120 Fashion accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Merit by Willow is a fashion brand based in United States on Instagram, with 13.7K followers.
Merit by Willow posts on Instagram as @meritbywillow.
Merit by Willow has 13,684 followers on Instagram (13.7K) as of Jul 16, 2026.
Merit by Willow's engagement rate is 2.86%, calculated from average likes and comments per post relative to followers. That is above the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Merit by Willow average 258 likes and 134 comments.
Merit by Willow posts about 18 times per week on average.
InstME's audience-quality analysis estimates about 5% of Merit by Willow's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Merit by Willow is registered as a business account on Instagram.
Merit by Willow is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 2,570 posts.
Total Posts
2,570
Avg Comments
134
Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
Engagement
0.19%
Merit by Willow's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Merit by Willow is estimated at $140 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
