Independent music since 1989.
Outreach This Creator For FreeFollowers
96.4K
Following
972
Total Posts
Engagement Rate
0.88%
Avg Likes
820
Avg Comments
On Instagram, Merge Records is a verified Music brand with an audience of 96.4K. The account has published 3,356 posts, currently around 6 posts a week. Engagement runs at 0.88%, or about 820 likes and 32 comments per post.
Mergerecords's Instagram presence spans 3,356 posts and 96.4K followers, profiling it as a Music account.
For Music accounts with 10K–100K followers, Mergerecords's 0.88% engagement rate is in the bottom quarter (median: 2.47%), a read from 17,051 accounts in the InstME index.
The like-to-comment split is roughly 26 to one, indicating a healthy amount of conversation.
Over recent weeks, Mergerecords has published about 6 posts per week.
Estimated sponsored-post value
$340–$630
Based on 96.4K followers and a 0.88% engagement rate, a single sponsored post by Mergerecords is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Mergerecords | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 2.47% |
| Average likes | 820 | 535 |
| Average comments | 32 | 35 |
| Posts per week | 5.64 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
Merge Records is a verified music brand on Instagram, with 96.4K followers.
Merge Records posts on Instagram as @mergerecords.
Merge Records has 96,385 followers on Instagram (96.4K) as of Aug 31, 2026.
Merge Records's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Merge Records average 820 likes and 32 comments.
Merge Records posts about 6 times per week on average.
Merge Records is registered as a business account on Instagram and is verified.
Merge Records is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 3,356 posts.
Yes. Merge Records carries the blue verified badge on Instagram.
3,356
32
Posts / Week
5.64
Growth Score
17.6 / 100
Last Post
5 days ago
Engagement
1.67%
A sponsored post from Merge Records is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
