Merch Amsterdam is a verified Shopping & retail brand. The account has built 51K followers on Instagram. Merch Amsterdam has shared 474 posts to date, currently less than one post a week. Engagement runs at 0.57%, or about 278 likes and 11 comments per post.
Merchamsterdam has built an audience of 51K followers on Instagram over 474 posts as a Shopping & retail account.
Merchamsterdam averages 278 likes and 11 comments per post, roughly one interaction for every 176 of its followers.
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
On average Merchamsterdam's video content earns 12.8K views, roughly 25% of the follower base per post.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$180–$330
Based on 51K followers and a 0.57% engagement rate, a single sponsored post by Merchamsterdam is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Merchamsterdam | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.45% |
| Average likes | 278 | 339 |
| Average comments | 11 | 18 |
| Posts per week | 0.11 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Merch Amsterdam is a verified shopping & retail brand on Instagram, with 51K followers.
Merch Amsterdam posts on Instagram as @merchamsterdam.
Merch Amsterdam has 51,027 followers on Instagram (51K) as of Jul 16, 2026.
Merch Amsterdam's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers.
Posts by Merch Amsterdam average 278 likes and 11 comments.
Merch Amsterdam posts less than once a week on average.
Merch Amsterdam is registered as a business account on Instagram and is verified.
Merch Amsterdam is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 474 posts.
Yes. Merch Amsterdam carries the blue verified badge on Instagram.
Avg Comments
11
Engagement
0%
A sponsored post from Merch Amsterdam is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
