Teaching you to give the perfect amount of f***s. @Whole30 CEO, NYT best-selling author📍SLC
Followers
370.9K
Following
579
Total Posts
Engagement Rate
0.62%
Avg Likes
1,995
Avg Comments
Melissa Urban | Whole30 runs a verified Business creator account with 370.9K followers on Instagram. The account has published 4,321 posts, currently less than one post a week. Typical posts draw 1,995 likes and 297 comments, putting engagement at 0.62%.
Melissau is a Business account on Instagram with 370.9K followers and 4,321 published posts.
Benchmarked against 1,742 Business accounts with 100K–1M followers, Melissau posts a 0.62% engagement rate that is below the median of 1.25%.
One comment lands for every 7 likes, which reads as an unusually discussion-heavy audience.
Video content from Melissau draws about 31.1K views.
Recent posting activity averages less than one post per week.
With 370.9K followers but only 579 accounts followed back, Melissau shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,400
Based on 370.9K followers and a 0.62% engagement rate, a single sponsored post by Melissau is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Melissau | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.25% |
| Average likes | 1,995 | 2,990 |
| Average comments | 297 | 92 |
| Posts per week | 0.05 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 5, 2026
Melissa Urban | Whole30 is a verified business creator on Instagram, with 370.9K followers.
Melissa Urban | Whole30 posts on Instagram as @melissau.
Melissa Urban | Whole30 has 370,941 followers on Instagram (370.9K) as of Apr 5, 2026.
Melissa Urban | Whole30's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Melissa Urban | Whole30 average 1,995 likes and 297 comments.
Melissa Urban | Whole30 posts less than once a week on average.
Melissa Urban | Whole30 is registered as a creator account on Instagram and is verified.
Melissa Urban | Whole30 is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,321 posts.
4,321
297
Avg Views
31,114
Posts / Week
0.05
Growth Score
12.4 / 100
Engagement
15.3%
Yes. Melissa Urban | Whole30 carries the blue verified badge on Instagram.
A sponsored post from Melissa Urban | Whole30 is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
