@melbumami
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Florence & Esther in Melbourne π―ββοΈβ¨ is a Lifestyle creator. The account has built 23.2K followers on Instagram. The account has published 247 posts, currently around 3 posts a week. Engagement runs at 4.22%, or about 961 likes and 16 comments per post.
Melbumami has built an audience of 23.2K followers on Instagram over 247 posts as a Lifestyle account.
Melbumami's 4.22% engagement rate is above the median of 3.25% among Lifestyle accounts with 10Kβ100K followers, measured across 1,602 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 62 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Melbumami sits at about 3 posts per week.
On audience quality, Melbumami lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$320β$600
Based on 23.2K followers and a 4.22% engagement rate, a single sponsored post by Melbumami is worth an estimated $320β$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Melbumami | Cohort median |
|---|---|---|
| Engagement rate | 4.22% | 3.25% |
| Average likes | 961 | 875 |
| Average comments | 16 | 33 |
| Posts per week | 2.61 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Florence & Esther in Melbourne π―ββοΈβ¨ is a lifestyle creator on Instagram, with 23.2K followers.
Florence & Esther in Melbourne π―ββοΈβ¨ posts on Instagram as @melbumami.
Florence & Esther in Melbourne π―ββοΈβ¨ has 23,153 followers on Instagram (23.2K) as of Jul 12, 2026.
Florence & Esther in Melbourne π―ββοΈβ¨'s engagement rate is 4.22%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10Kβ100K followers in the InstME index.
Posts by Florence & Esther in Melbourne π―ββοΈβ¨ average 961 likes and 16 comments.
Florence & Esther in Melbourne π―ββοΈβ¨ posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of Florence & Esther in Melbourne π―ββοΈβ¨'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
Avg Comments
16
Predominantly women Β· mostly 18β34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
3.96%
Florence & Esther in Melbourne π―ββοΈβ¨ is registered as a creator account on Instagram.
Florence & Esther in Melbourne π―ββοΈβ¨ is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 247 posts.
A sponsored post from Florence & Esther in Melbourne π―ββοΈβ¨ is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
