The official account of the Lexus Melbourne Cup! Follow me on my tour around the world 🌏✈️ I call @flemingtonvrc home | #PeoplesCup
Outreach This Creator For FreeFollowers
2.9K
Following
137
Total Posts
Engagement Rate
100%
Avg Likes
3,167
Avg Comments
The Lexus Melbourne Cup is a Home & DIY brand. The account has built 2.9K followers on Instagram. The Lexus Melbourne Cup has shared 335 posts to date, currently around 2 posts a week. Posts average 3,167 likes and 46 comments, an engagement rate of 100%.
Melbournecup has built an audience of 2.9K followers on Instagram over 335 posts as a Home & DIY account.
Melbournecup's 100% engagement rate is in the top quarter (median: 3.67%) among Home & DIY accounts with 1K–10K followers, measured across 680 accounts in the InstME index.
Roughly one in 69 likes comes with a comment, an audience that mostly engages through likes.
Melbournecup's output runs to about 2 posts per week.
On audience quality, Melbournecup lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$41–$76
Based on 2.9K followers and a 100% engagement rate, a single sponsored post by Melbournecup is worth an estimated $41–$76. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Melbournecup | Cohort median |
|---|---|---|
| Engagement rate | 100% | 3.67% |
| Average likes | 3,167 | 96 |
| Average comments | 46 | 7 |
| Posts per week | 2.09 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Lexus Melbourne Cup is a home & diy brand on Instagram, with 2.9K followers.
The Lexus Melbourne Cup posts on Instagram as @melbournecup.
The Lexus Melbourne Cup has 2,936 followers on Instagram (2.9K) as of Jul 12, 2026.
The Lexus Melbourne Cup's engagement rate is 100%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.67%) for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by The Lexus Melbourne Cup average 3,167 likes and 46 comments.
The Lexus Melbourne Cup posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Lexus Melbourne Cup's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Lexus Melbourne Cup is registered as a business account on Instagram.
335
46
Posts / Week
2.09
Growth Score
100 / 100
ER Rank
Top 2%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
8.7K
Engagement
0%
The Lexus Melbourne Cup is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 335 posts.
A sponsored post from The Lexus Melbourne Cup is estimated at $41 to $76. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
