M/FW will return in 2026!
Outreach This Creator For FreeOn Instagram, Melbourne Fashion Week is a verified Fashion brand with an audience of 66.8K. The account has published 2,529 posts, currently less than one post a week. Engagement runs at 1.14%, or about 724 likes and 41 comments per post.
With 66.8K followers across 2,529 posts, Melbfashionweek is one of the Fashion accounts tracked in the InstME index.
Melbfashionweek records a 1.14% engagement rate, in line with the median of 1.09% for the 7,395 Fashion accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 18 likes, an unusually discussion-heavy audience.
Melbfashionweek's recent cadence works out to less than one post per week.
Melbfashionweek keeps its following list short (601) relative to 66.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$270–$500
Based on 66.8K followers and a 1.14% engagement rate, a single sponsored post by Melbfashionweek is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Melbfashionweek | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 1.09% |
| Average likes | 724 | 243 |
| Average comments | 41 | 19 |
| Posts per week | 0.53 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Melbourne Fashion Week is a verified fashion brand on Instagram, with 66.8K followers.
Melbourne Fashion Week posts on Instagram as @melbfashionweek.
Melbourne Fashion Week has 66,804 followers on Instagram (66.8K) as of Jul 13, 2026.
Melbourne Fashion Week's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Melbourne Fashion Week average 724 likes and 41 comments.
Melbourne Fashion Week posts less than once a week on average.
Melbourne Fashion Week is registered as a business account on Instagram and is verified.
Melbourne Fashion Week is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 2,529 posts.
Avg Comments
41
196.4K
Engagement
42.69%
Yes. Melbourne Fashion Week carries the blue verified badge on Instagram.
A sponsored post from Melbourne Fashion Week is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
