People of Color in outdoor recreation & environmental justice. Tag #melaninbasecamp ® & #diversifyoutdoors ®
Outreach This Creator For FreeReaching 85.4K followers on Instagram, Melanin Base Camp is a Lifestyle brand. The account has published 3,166 posts, currently less than one post a week. Typical posts draw 593 likes and 25 comments, putting engagement at 0.72%.
Tracked in the InstME index, Melaninbasecamp is a Lifestyle account with 85.4K followers and a back catalogue of 3,166 posts.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Melaninbasecamp's 0.72% engagement rate lands in the bottom quarter (median: 3.25%).
The like-to-comment split is roughly 24 to one, indicating a healthy amount of conversation.
Melaninbasecamp keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$300–$550
Based on 85.4K followers and a 0.72% engagement rate, a single sponsored post by Melaninbasecamp is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Melaninbasecamp | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 3.25% |
| Average likes | 593 | 875 |
| Average comments | 25 | 33 |
| Posts per week | 0.07 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Melanin Base Camp is a lifestyle brand on Instagram, with 85.4K followers.
Melanin Base Camp posts on Instagram as @melaninbasecamp.
Melanin Base Camp has 85,352 followers on Instagram (85.4K) as of Sep 1, 2026.
Melanin Base Camp's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Melanin Base Camp average 593 likes and 25 comments.
Melanin Base Camp posts less than once a week on average.
Melanin Base Camp is registered as a business account on Instagram.
Melanin Base Camp is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,166 posts.
A sponsored post from Melanin Base Camp is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
25
Engagement
0.09%
