The #1 publication dedicated to medium and large format photography. Make sure to use the #mediumformatmag hashtag for a chance to be featured.
Outreach This Creator For FreeMedium Format Magazine is a Photography brand on Instagram based in United States, tracked in the InstME index with 15.7K followers. To date Medium Format Magazine has posted 1,455 times, currently around 1 post a week. Engagement runs at 0.6%, or about 93 likes and 1 comments per post.
Counting 15.7K followers and 1,455 posts, Mediumformatmag sits in the InstME index as a Photography account.
Compared with 3,423 other Photography accounts with 10K–100K followers in the InstME index, Mediumformatmag's 0.6% engagement rate is in the bottom quarter (median: 2.46%).
Comments arrive at about one per 102 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Mediumformatmag sits at about one post per week.
Estimated sponsored-post value
$55–$100
Based on 15.7K followers and a 0.6% engagement rate, a single sponsored post by Mediumformatmag is worth an estimated $55–$100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Mediumformatmag | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 2.46% |
| Average likes | 93 | 523 |
| Average comments | 1 | 25 |
| Posts per week | 1.38 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mediumformatmag | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.7% |
| Average likes | 93 | 295 |
| Average comments | 1 | 19 |
| Posts per week | 1.38 | 0.27 |
Median values from 456 Photography accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Medium Format Magazine is a photography brand based in United States on Instagram, with 15.7K followers.
Medium Format Magazine posts on Instagram as @mediumformatmag.
Medium Format Magazine has 15,733 followers on Instagram (15.7K) as of Sep 16, 2026.
Medium Format Magazine's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Medium Format Magazine average 93 likes and 1 comments.
Medium Format Magazine posts about 1 time per week on average.
Medium Format Magazine is registered as a business account on Instagram.
Medium Format Magazine is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 1,455 posts.
Avg Comments
1
Engagement
0.42%
Medium Format Magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Medium Format Magazine is estimated at $55 to $100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
