Followers
61.3K
Following
158
Total Posts
Engagement Rate
7.67%
Avg Likes
4,681
Avg Comments
McMillin Racing Official is an Automotive creator. The account has built 61.3K followers on Instagram. To date McMillin Racing Official has posted 951 times, currently less than one post a week. Engagement runs at 7.67%, or about 4,681 likes and 28 comments per post.
Mcmillinracing has built an audience of 61.3K followers on Instagram over 951 posts as an Automotive account.
Mcmillinracing's 7.67% engagement rate is in the top quarter (median: 1.3%) among Automotive accounts with 10K–100K followers, measured across 3,742 accounts in the InstME index.
Roughly one in 170 likes comes with a comment, an audience that mostly engages through likes.
Lately Mcmillinracing has been publishing less than one post per week.
At 82/100 on audience quality, Mcmillinracing carries an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 158 others against 61.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$860–$1,600
Based on 61.3K followers and a 7.67% engagement rate, a single sponsored post by Mcmillinracing is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mcmillinracing | Cohort median |
|---|---|---|
| Engagement rate | 7.67% | 1.3% |
| Average likes | 4,681 | 330 |
| Average comments | 28 | 12 |
| Posts per week | 0.1 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 9, 2026
McMillin Racing Official is a automotive creator on Instagram, with 61.3K followers.
McMillin Racing Official posts on Instagram as @mcmillinracing.
McMillin Racing Official has 61,344 followers on Instagram (61.3K) as of Jul 9, 2026.
McMillin Racing Official's engagement rate is 7.67%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by McMillin Racing Official average 4,681 likes and 28 comments.
McMillin Racing Official posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of McMillin Racing Official's followers are low-quality or inactive, giving an audience-quality score of 82/100.
McMillin Racing Official is registered as a creator account on Instagram.
951
28
Posts / Week
0.1
Growth Score
100 / 100
ER Rank
Top 16%
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.34%
McMillin Racing Official is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 951 posts.
A sponsored post from McMillin Racing Official is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
