Allaster McKallaster. Andy Robertson’s Favourite Unbiased Scottish Commentator since 1966. Scottish Sports Influencer of the Year 2026. See me live 👇
Followers
502.4K
Following
7.5K
Total Posts
Engagement Rate
2.74%
Avg Likes
13,584
Avg Comments
Pete Reid runs a verified Comedy creator account with 502.4K followers on Instagram. Its posts sit across comedy and pets. To date Pete Reid has posted 478 times, currently less than one post a week. Posts average 13,584 likes and 201 comments, an engagement rate of 2.74%.
Mckallaster is a Comedy account on Instagram with 502.4K followers and 478 published posts.
Benchmarked against 422 Comedy accounts with 100K–1M followers, Mckallaster posts a 2.74% engagement rate that is below the median of 3.86%.
Comments arrive at about one per 68 likes, a sign of an audience that mostly engages through likes.
Mckallaster's output runs to less than one post per week.
Estimated sponsored-post value
$4,800–$8,900
Based on 502.4K followers and a 2.74% engagement rate, a single sponsored post by Mckallaster is worth an estimated $4,800–$8,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Comedy creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Comedy
Secondary: Pets
| Metric | Mckallaster | Cohort median |
|---|---|---|
| Engagement rate | 2.74% | 3.86% |
| Average likes | 13,584 | 12,043 |
| Average comments | 201 | 182 |
| Posts per week | 0.17 | 0.33 |
Median values from 422 Comedy accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Pete Reid is a verified comedy creator on Instagram, with 502.4K followers.
Pete Reid posts on Instagram as @mckallaster.
Pete Reid has 502,449 followers on Instagram (502.4K) as of Jul 14, 2026.
Pete Reid's engagement rate is 2.74%, calculated from average likes and comments per post relative to followers. That is below the median of 3.86% for Comedy accounts with 100K–1M followers in the InstME index.
Posts by Pete Reid average 13,584 likes and 201 comments.
Pete Reid posts less than once a week on average.
Pete Reid is registered as a creator account on Instagram and is verified.
Pete Reid is categorized as a comedy and pets account in the InstME index, based on the profile's bio and Instagram category across 478 posts.
Yes. Pete Reid carries the blue verified badge on Instagram.
478
201
Posts / Week
0.17
Growth Score
54.8 / 100
Follower Ratio
66.8×
Engagement
5.01%
A sponsored post from Pete Reid is estimated at $4,800 to $8,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
