Official account of the Melbourne Cricket Ground 🏟️
Followers
279.8K
Following
469
Total Posts
Engagement Rate
1.21%
Avg Likes
3,366
Avg Comments
Melbourne Cricket Ground runs a verified Stadium, Arena & Sports Venue brand account based in Australia with 279.8K followers on Instagram. Melbourne Cricket Ground has shared 2,776 posts to date, currently around 4 posts a week. Engagement runs at 1.21%, or about 3,366 likes and 15 comments per post.
Mcg is a Stadium, Arena & Sports Venue account whose 2,776 posts have grown a following of 279.8K on Instagram.
A 1.21% engagement rate leaves Mcg about average compared with accounts with 100K–1M followers.
Followers weigh in with a comment about every 227 likes, an audience that mostly engages through likes.
Lately Mcg has been publishing about 4 posts per week.
At 100/100 on audience quality, Mcg carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 279.8K followers but only 469 accounts followed back, Mcg shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,200
Based on 279.8K followers and a 1.21% engagement rate, a single sponsored post by Mcg is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Stadium, Arena & Sports Venue
| Metric | Mcg | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 1.25% |
| Average likes | 3,366 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 3.9 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mcg | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 0.7% |
| Average likes | 3,366 | 1,539 |
| Average comments | 15 | 38 |
| Posts per week | 3.9 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Melbourne Cricket Ground is a verified stadium, arena & sports venue brand based in Australia on Instagram, with 279.8K followers.
Melbourne Cricket Ground posts on Instagram as @mcg.
Melbourne Cricket Ground has 279,810 followers on Instagram (279.8K) as of Jul 10, 2026.
Melbourne Cricket Ground's engagement rate is 1.21%, calculated from average likes and comments per post relative to followers.
Posts by Melbourne Cricket Ground average 3,366 likes and 15 comments.
Melbourne Cricket Ground posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Melbourne Cricket Ground's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Melbourne Cricket Ground is registered as a business account on Instagram and is verified.
2,776
15
Posts / Week
3.9
Growth Score
24.2 / 100
ER Rank
50th
Engagement
3.12%
Melbourne Cricket Ground is categorized as a stadium, arena & sports venue account in the InstME index, based on the profile's bio and Instagram category across 2,776 posts.
Melbourne Cricket Ground's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Melbourne Cricket Ground carries the blue verified badge on Instagram.
A sponsored post from Melbourne Cricket Ground is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
