McDonald's Australia runs a verified Food brand account with 258.1K followers on Instagram. McDonald's Australia has shared 2,420 posts to date, currently around 6 posts a week. Posts average 444 likes and 20 comments, an engagement rate of 0.18%.
Mcdonaldsau is a Food account whose 2,420 posts have grown a following of 258.1K on Instagram.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Mcdonaldsau posts a 0.18% engagement rate that is in the bottom quarter (median: 0.74%).
Roughly one in 22 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
Mcdonaldsau's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 258.1K followers but only 250 accounts followed back, Mcdonaldsau shows the ratio of a well-established account.
Estimated sponsored-post value
$900–$1,700
Based on 258.1K followers and a 0.18% engagement rate, a single sponsored post by Mcdonaldsau is worth an estimated $900–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mcdonaldsau | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.74% |
| Average likes | 444 | 1,665 |
| Average comments | 20 | 54 |
| Posts per week | 6.41 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
McDonald's Australia is a verified food brand on Instagram, with 258.1K followers.
McDonald's Australia posts on Instagram as @mcdonaldsau.
McDonald's Australia has 258,141 followers on Instagram (258.1K) as of Jul 10, 2026.
McDonald's Australia's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by McDonald's Australia average 444 likes and 20 comments.
McDonald's Australia posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of McDonald's Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
2,420
Avg Comments
20
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.63%
McDonald's Australia is registered as a business account on Instagram and is verified.
McDonald's Australia is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,420 posts.
Yes. McDonald's Australia carries the blue verified badge on Instagram.
A sponsored post from McDonald's Australia is estimated at $900 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
