British Actor | Singer | Rep: Cowley Knox & Guy
Outreach This Creator For FreeFollowers
17.3K
Following
7.6K
Total Posts
Engagement Rate
0.58%
Avg Likes
90
Avg Comments
McCallam is a Music creator on Instagram, tracked in the InstME index with 17.3K followers. The account has published 21 posts, currently less than one post a week. Typical posts draw 90 likes and 11 comments, putting engagement at 0.58%.
Mc_callam has built an audience of 17.3K followers on Instagram over 21 posts as a Music account.
Mc_callam's 0.58% engagement rate is in the bottom quarter (median: 2.47%) among Music accounts with 10K–100K followers, measured across 17,051 accounts in the InstME index.
One comment lands for every 8 likes, which reads as an unusually discussion-heavy audience.
Lately Mc_callam has been publishing less than one post per week.
At 94/100 on audience quality, Mc_callam carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$61–$110
Based on 17.3K followers and a 0.58% engagement rate, a single sponsored post by Mc_callam is worth an estimated $61–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mc_callam | Cohort median |
|---|---|---|
| Engagement rate | 0.58% | 2.47% |
| Average likes | 90 | 535 |
| Average comments | 11 | 35 |
| Posts per week | 0.07 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
McCallam is a music creator on Instagram, with 17.3K followers.
McCallam posts on Instagram as @mc_callam.
McCallam has 17,339 followers on Instagram (17.3K) as of Jul 15, 2026.
McCallam's engagement rate is 0.58%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by McCallam average 90 likes and 11 comments.
McCallam posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of McCallam's followers are low-quality or inactive, giving an audience-quality score of 94/100.
McCallam is registered as a creator account on Instagram.
McCallam is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 21 posts.
21
11
Posts / Week
0.07
Growth Score
11.6 / 100
ER Rank
35th
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
1.95%
A sponsored post from McCallam is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
