Epitome of Italian quality, design and style.
Outreach This Creator For FreeFollowers
4.4M
Following
4
Total Posts
Engagement Rate
0.07%
Avg Likes
3,175
Avg Comments
Max Mara is a verified Fashion brand based in Italy. The account has built 4.4M followers on Instagram. The account has published 5,539 posts, currently around 5 posts a week. Engagement runs at 0.07%, or about 3,175 likes and 21 comments per post.
Counting 4.4M followers and 5,539 posts, Maxmara sits in the InstME index as a Fashion account.
Compared with 424 other Fashion accounts with over 1M followers in the InstME index, Maxmara's 0.07% engagement rate is in the bottom quarter (median: 0.52%).
Followers weigh in with a comment about every 152 likes, an audience that mostly engages through likes.
Maxmara's output runs to about 5 posts per week.
With 4.4M followers but only 4 accounts followed back, Maxmara shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$29,000
Based on 4.4M followers and a 0.07% engagement rate, a single sponsored post by Maxmara is worth an estimated $16,000–$29,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Maxmara | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.52% |
| Average likes | 3,175 | 9,959 |
| Average comments | 21 | 187 |
| Posts per week | 5.25 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Maxmara | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.54% |
| Average likes | 3,175 | 15,578 |
| Average comments | 21 | 204 |
| Posts per week | 5.25 | 1.3 |
Median values from 97 accounts in Italy with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Max Mara is a verified fashion brand based in Italy on Instagram, with 4.4M followers.
Max Mara posts on Instagram as @maxmara.
Max Mara has 4,437,096 followers on Instagram (4.4M) as of Jul 15, 2026.
Max Mara's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Max Mara average 3,175 likes and 21 comments.
Max Mara posts about 5 times per week on average.
Max Mara is registered as a business account on Instagram and is verified.
Max Mara is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 5,539 posts.
Max Mara's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,539
21
Posts / Week
5.25
Growth Score
1.4 / 100
Follower Ratio
1109274.0×
Engagement
0.09%
Yes. Max Mara carries the blue verified badge on Instagram.
A sponsored post from Max Mara is estimated at $16,000 to $29,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
