Dad. Writer. A bit annoying. Setting up a bookshop. Number one NYT bestseller. The Midnight Library etc. Married to
Matt Haig runs a verified Parenting creator account with 792.5K followers on Instagram. To date Matt Haig has posted 2,716 times, currently around 1 post a week. Typical posts draw 14,686 likes and 348 comments, putting engagement at 1.9%.
The Parenting account Mattzhaig has posted 2,716 times on Instagram and drawn 792.5K followers.
Mattzhaig's 1.9% engagement rate is above the median of 0.95% among Parenting accounts with 100K–1M followers, measured across 991 accounts in the InstME index.
Followers weigh in with a comment about every 42 likes, a healthy amount of conversation.
Lately Mattzhaig has been publishing about one post per week.
At 100/100 on audience quality, Mattzhaig carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 4,119 others against 792.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,300–$9,800
Based on 792.5K followers and a 1.9% engagement rate, a single sponsored post by Mattzhaig is worth an estimated $5,300–$9,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mattzhaig | Cohort median |
|---|---|---|
| Engagement rate | 1.9% | 0.95% |
| Average likes | 14,686 | 2,325 |
| Average comments | 348 | 71 |
| Posts per week | 1.4 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Matt Haig is a verified parenting creator on Instagram, with 792.5K followers.
Matt Haig posts on Instagram as @mattzhaig.
Matt Haig has 792,497 followers on Instagram (792.5K) as of Jul 11, 2026.
Matt Haig's engagement rate is 1.9%, calculated from average likes and comments per post relative to followers. That is above the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Matt Haig average 14,686 likes and 348 comments.
Matt Haig posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Matt Haig's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Haig is registered as a creator account on Instagram and is verified.
Matt Haig is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 2,716 posts.
Total Posts
2,716
Avg Comments
348
Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Engagement
6.41%
Yes. Matt Haig carries the blue verified badge on Instagram.
A sponsored post from Matt Haig is estimated at $5,300 to $9,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
