M
InfluencerAuthor
Dad. Writer. A bit annoying. Setting up a bookshop. Number one NYT bestseller. The Midnight Library etc. Married to @andreasemple
buythebook.online/the-midnight-train-by-matt-haigAudience
Browse top profilesFollowers
792.5K
Following
4.1K
Total Posts
Engagement & Performance
Engagement Rate
1.9%
Avg Likes
14,686
Avg Comments
What the numbers say about Mattzhaig
With 792.5K followers across 2,716 posts, Mattzhaig is one of the Tech accounts tracked in the InstME index.
Compared with 1,891 other Tech accounts with 100K–1M followers in the InstME index, Mattzhaig's 1.9% engagement rate is above the median of 1.41%.
The comment-to-like ratio works out to one comment per 42 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 4,119 others against 792.5K followers — a ratio typical of established creators and brands.
Mattzhaig vs similar accounts
| Metric | Mattzhaig | Cohort median |
|---|---|---|
| Engagement rate | 1.9% | 1.41% |
| Average likes | 14,686 | 3,312 |
| Average comments | 348 | 72 |
| Posts per week | 1.4 | 0.8 |
Median values from 1,891 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How Mattzhaig's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Mattzhaig: (14,686 avg likes + 348 avg comments) ÷ 792,497 followers × 100 ≈ 1.9%.
Frequently asked questions about Mattzhaig
How many followers does Mattzhaig have?
Mattzhaig has 792,497 followers on Instagram (792.5K) as of Jul 11, 2026.
What is Mattzhaig's engagement rate?
Mattzhaig's engagement rate is 1.9%, calculated from average likes and comments per post relative to followers. That is above the median of 1.41% for Tech accounts with 100K–1M followers in the InstME index.
How many likes does Mattzhaig average per post?
Posts by Mattzhaig average 14,686 likes and 348 comments.
How often does Mattzhaig post on Instagram?
Mattzhaig posts about 1 time per week on average.
Is Mattzhaig a business or creator account?
Mattzhaig is registered as a creator account on Instagram and is verified.
