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Outreach This Creator For FreeMatt Stell | The Drift is a verified Automotive brand based in United States, with 108.6K followers on Instagram. The account has published 56 posts, currently less than one post a week. Posts average 925 likes and 37 comments, an engagement rate of 0.89%.
On Instagram, Mattstell runs an Automotive account that has published 56 posts and gathered 108.6K followers.
For Automotive accounts with 100K–1M followers, Mattstell's 0.89% engagement rate is below the median of 1.12%, a read from 1,181 accounts in the InstME index.
Followers leave about one comment for every 25 likes, a healthy amount of conversation.
Mattstell keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$380–$710
Based on 108.6K followers and a 0.89% engagement rate, a single sponsored post by Mattstell is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Mattstell | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 1.12% |
| Average likes | 925 | 2,576 |
| Average comments | 37 | 48 |
| Posts per week | 0.38 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mattstell | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 0.88% |
| Average likes | 925 | 2,169 |
| Average comments | 37 | 44 |
| Posts per week | 0.38 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Matt Stell | The Drift is a verified automotive brand based in United States on Instagram, with 108.6K followers.
Matt Stell | The Drift posts on Instagram as @mattstell.
Matt Stell | The Drift has 108,640 followers on Instagram (108.6K) as of Jul 12, 2026.
Matt Stell | The Drift's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Matt Stell | The Drift average 925 likes and 37 comments.
Matt Stell | The Drift posts less than once a week on average.
Matt Stell | The Drift is registered as a business account on Instagram and is verified.
Matt Stell | The Drift is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 56 posts.
Total Posts
56
Avg Comments
37
Engagement
0.88%
Matt Stell | The Drift's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Matt Stell | The Drift carries the blue verified badge on Instagram.
A sponsored post from Matt Stell | The Drift is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
