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108.6K
Following
2.5K
Total Posts
Engagement Rate
0.89%
Avg Likes
925
Avg Comments
Matt Stell | The Drift is a verified Automotive brand based in United States, with 108.6K followers on Instagram. The account has published 56 posts, currently less than one post a week. Posts average 925 likes and 37 comments, an engagement rate of 0.89%.
On Instagram, Mattstell runs an Automotive account that has published 56 posts and gathered 108.6K followers.
For Automotive accounts with 100K–1M followers, Mattstell's 0.89% engagement rate is below the median of 1.12%, a read from 1,181 accounts in the InstME index.
Followers leave about one comment for every 25 likes, a healthy amount of conversation.
Mattstell keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$380–$710
Based on 108.6K followers and a 0.89% engagement rate, a single sponsored post by Mattstell is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Mattstell | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 1.12% |
| Average likes | 925 | 2,576 |
| Average comments | 37 | 48 |
| Posts per week | 0.38 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mattstell | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 0.88% |
| Average likes | 925 | 2,169 |
| Average comments | 37 | 44 |
| Posts per week | 0.38 | 1.1 |
Median values from 287 Automotive accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Matt Stell | The Drift is a verified automotive brand based in United States on Instagram, with 108.6K followers.
Matt Stell | The Drift posts on Instagram as @mattstell.
Matt Stell | The Drift has 108,640 followers on Instagram (108.6K) as of Jul 12, 2026.
Matt Stell | The Drift's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is below the median of 1.12% for Automotive accounts with 100K–1M followers in the InstME index.
Posts by Matt Stell | The Drift average 925 likes and 37 comments.
Matt Stell | The Drift posts less than once a week on average.
Matt Stell | The Drift is registered as a business account on Instagram and is verified.
Matt Stell | The Drift is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 56 posts.
56
37
Posts / Week
0.38
Growth Score
17.8 / 100
Follower Ratio
42.8×
Engagement
0.23%
Matt Stell | The Drift's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Matt Stell | The Drift carries the blue verified badge on Instagram.
A sponsored post from Matt Stell | The Drift is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
