Appalachian Song Smith
Outreach This Creator For FreeReaching 29.7K followers on Instagram, Matt Heckler is a verified Music creator. To date Matt Heckler has posted 366 times, currently less than one post a week. Typical posts draw 1,147 likes and 42 comments, putting engagement at 4%.
Tracked in the InstME index, Mattheckler is a Music account with 29.7K followers and a back catalogue of 366 posts.
Mattheckler records a 4% engagement rate, above the median of 2.47% for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
For roughly every 28 likes there is one comment, a healthy amount of conversation.
Mattheckler currently publishes less than one post per week.
InstME estimates 0% of Mattheckler's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$420–$770
Based on 29.7K followers and a 4% engagement rate, a single sponsored post by Mattheckler is worth an estimated $420–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mattheckler | Cohort median |
|---|---|---|
| Engagement rate | 4% | 2.47% |
| Average likes | 1,147 | 535 |
| Average comments | 42 | 35 |
| Posts per week | 0.33 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Matt Heckler is a verified music creator on Instagram, with 29.7K followers.
Matt Heckler posts on Instagram as @mattheckler.
Matt Heckler has 29,742 followers on Instagram (29.7K) as of Jul 10, 2026.
Matt Heckler's engagement rate is 4%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Matt Heckler average 1,147 likes and 42 comments.
Matt Heckler posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Matt Heckler's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Heckler is registered as a creator account on Instagram and is verified.
Matt Heckler is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 366 posts.
Avg Comments
42
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
1.86%
Yes. Matt Heckler carries the blue verified badge on Instagram.
A sponsored post from Matt Heckler is estimated at $420 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
