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Followers
2.4M
Following
726
Total Posts
Engagement Rate
1.18%
Avg Likes
27,810
Avg Comments
Matt Hardy is a verified Fitness creator. The account has built 2.4M followers on Instagram. The account has published 6,999 posts, currently less than one post a week. Typical posts draw 27,810 likes and 367 comments, putting engagement at 1.18%.
Matthardybrand has built an audience of 2.4M followers on Instagram over 6,999 posts as a Fitness account.
Among 577 Fitness accounts with over 1M followers in the InstME index, Matthardybrand's 1.18% engagement rate comes in below the median of 2.02%.
Comments arrive at about one per 76 likes, a sign of an audience that mostly engages through likes.
Matthardybrand's videos average 144.2K views per post.
Posting frequency for Matthardybrand sits at less than one post per week.
The account follows just 726 others against 2.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$9,900–$18,000
Based on 2.4M followers and a 1.18% engagement rate, a single sponsored post by Matthardybrand is worth an estimated $9,900–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Matthardybrand | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 2.02% |
| Average likes | 27,810 | 43,482 |
| Average comments | 367 | 547 |
| Posts per week | 0.47 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Matt Hardy is a verified fitness creator on Instagram, with 2.4M followers.
Matt Hardy posts on Instagram as @matthardybrand.
Matt Hardy has 2,394,679 followers on Instagram (2.4M) as of Apr 5, 2026.
Matt Hardy's engagement rate is 1.18%, calculated from average likes and comments per post relative to followers. That is below the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Matt Hardy average 27,810 likes and 367 comments.
Matt Hardy posts less than once a week on average.
Matt Hardy is registered as a creator account on Instagram and is verified.
Matt Hardy is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 6,999 posts.
Yes. Matt Hardy carries the blue verified badge on Instagram.
6,999
367
Avg Views
144,209
Posts / Week
0.47
Growth Score
23.6 / 100
Engagement
0%
A sponsored post from Matt Hardy is estimated at $9,900 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
