Partner in crime @chloemitcham ❤️ Dad to Echo 👶🏼 & Ruby 🐶 Making people laugh while building a healthier, happier life. 📍Vancouver Island, BC
Matt Mitcham runs a verified Parenting creator account with 100.6K followers on Instagram. Matt Mitcham has shared 1,187 posts to date, currently around 2 posts a week. Posts average 1,678 likes and 105 comments, an engagement rate of 1.77%.
The Parenting account Mattcruisedirector has posted 1,187 times on Instagram and drawn 100.6K followers.
Among 991 Parenting accounts with 100K–1M followers in the InstME index, Mattcruisedirector's 1.77% engagement rate comes in above the median of 0.95%.
Roughly one in 16 likes comes with a comment, an unusually discussion-heavy audience.
Mattcruisedirector's output runs to about 2 posts per week.
Estimated sponsored-post value
$620–$1,200
Based on 100.6K followers and a 1.77% engagement rate, a single sponsored post by Mattcruisedirector is worth an estimated $620–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Mattcruisedirector | Cohort median |
|---|---|---|
| Engagement rate | 1.77% | 0.95% |
| Average likes | 1,678 | 2,325 |
| Average comments | 105 | 71 |
| Posts per week | 2.21 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 9, 2026
Matt Mitcham is a verified parenting creator on Instagram, with 100.6K followers.
Matt Mitcham posts on Instagram as @mattcruisedirector.
Matt Mitcham has 100,631 followers on Instagram (100.6K) as of Sep 9, 2026.
Matt Mitcham's engagement rate is 1.77%, calculated from average likes and comments per post relative to followers. That is above the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Matt Mitcham average 1,678 likes and 105 comments.
Matt Mitcham posts about 2 times per week on average.
Matt Mitcham is registered as a creator account on Instagram and is verified.
Matt Mitcham is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,187 posts.
Yes. Matt Mitcham carries the blue verified badge on Instagram.
Avg Comments
105
Engagement
3.31%
A sponsored post from Matt Mitcham is estimated at $620 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
