Matt Mitcham runs a verified Parenting creator account with 100.6K followers on Instagram. Matt Mitcham has shared 1,187 posts to date, currently around 2 posts a week. Posts average 1,678 likes and 105 comments, an engagement rate of 1.77%.
The Parenting account Mattcruisedirector has posted 1,187 times on Instagram and drawn 100.6K followers.
Among 991 Parenting accounts with 100K–1M followers in the InstME index, Mattcruisedirector's 1.77% engagement rate comes in above the median of 0.95%.
Roughly one in 16 likes comes with a comment, an unusually discussion-heavy audience.
Mattcruisedirector's output runs to about 2 posts per week.
Estimated sponsored-post value
$620–$1,200
Based on 100.6K followers and a 1.77% engagement rate, a single sponsored post by Mattcruisedirector is worth an estimated $620–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Mattcruisedirector | Cohort median |
|---|---|---|
| Engagement rate | 1.77% | 0.95% |
| Average likes | 1,678 | 2,325 |
| Average comments | 105 | 71 |
| Posts per week | 2.21 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Matt Mitcham is a verified parenting creator on Instagram, with 100.6K followers.
Matt Mitcham posts on Instagram as @mattcruisedirector.
Matt Mitcham has 100,631 followers on Instagram (100.6K) as of Sep 9, 2026.
Matt Mitcham's engagement rate is 1.77%, calculated from average likes and comments per post relative to followers. That is above the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Matt Mitcham average 1,678 likes and 105 comments.
Matt Mitcham posts about 2 times per week on average.
Matt Mitcham is registered as a creator account on Instagram and is verified.
Partner in crime @chloemitcham ❤️ Dad to Echo 👶🏼 & Ruby 🐶 Making people laugh while building a healthier, happier life. 📍Vancouver Island, BC
Total Posts
1,187
Avg Comments
105
Engagement
2.14%
Matt Mitcham is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,187 posts.
Yes. Matt Mitcham carries the blue verified badge on Instagram.
A sponsored post from Matt Mitcham is estimated at $620 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
