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Matt Cooke runs a verified Fitness creator account with 538.2K followers on Instagram. Its posts sit across fitness and food. To date Matt Cooke has posted 2,583 times, currently less than one post a week. Engagement runs at 0.73%, or about 2,813 likes and 1,107 comments per post.
As a Fitness account, Mattcookecoach reaches 538.2K followers on Instagram across 2,583 published posts.
Among 2,038 Fitness accounts with 100K–1M followers in the InstME index, Mattcookecoach's 0.73% engagement rate comes in below the median of 1.82%.
Followers weigh in with a comment about every 3 likes, an unusually discussion-heavy audience.
Mattcookecoach's videos average 59.2K views per post.
Posting frequency for Mattcookecoach sits at less than one post per week.
On audience quality, Mattcookecoach lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 369 others against 538.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,500
Based on 538.2K followers and a 0.73% engagement rate, a single sponsored post by Mattcookecoach is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mattcookecoach | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.82% |
| Average likes | 2,813 | 4,679 |
| Average comments | 1,107 | 94 |
| Posts per week | 0.17 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Matt Cooke is a verified fitness creator on Instagram, with 538.2K followers.
Matt Cooke posts on Instagram as @mattcookecoach.
Matt Cooke has 538,224 followers on Instagram (538.2K) as of Jul 13, 2026.
Matt Cooke's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Matt Cooke average 2,813 likes and 1,107 comments.
Matt Cooke posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Matt Cooke's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Cooke is registered as a creator account on Instagram and is verified.
Matt Cooke is categorized as a fitness and food account in the InstME index, based on the profile's bio and Instagram category across 2,583 posts.
Total Posts
2,583
Avg Comments
1,107
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Food
Engagement
2.7%
Yes. Matt Cooke carries the blue verified badge on Instagram.
A sponsored post from Matt Cooke is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
