New album ‘The Great Escape’ out now 📧 Management @nathan.charles.smith
Followers
41.8K
Following
2.2K
Total Posts
Engagement Rate
3.05%
Avg Likes
1,177
Avg Comments
Matt Cardle is a verified Music brand based in United Kingdom, with 41.8K followers on Instagram. Its posts sit across music and art. Matt Cardle has shared 16 posts to date, currently less than one post a week. Engagement runs at 3.05%, or about 1,177 likes and 96 comments per post.
Mattcardleofficial's Instagram presence spans 16 posts and 41.8K followers, profiling it as a Music account.
Mattcardleofficial has an engagement rate of 3.05%, which is above the median of 2.47% for Music accounts with 10K–100K followers, based on 17,051 accounts in the InstME index.
For roughly every 12 likes there is one comment, an unusually discussion-heavy audience.
Mattcardleofficial's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$450–$830
Based on 41.8K followers and a 3.05% engagement rate, a single sponsored post by Mattcardleofficial is worth an estimated $450–$830. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Mattcardleofficial | Cohort median |
|---|---|---|
| Engagement rate | 3.05% | 2.47% |
| Average likes | 1,177 | 535 |
| Average comments | 96 | 35 |
| Posts per week | 0.42 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mattcardleofficial | Cohort median |
|---|---|---|
| Engagement rate | 3.05% | 1.64% |
| Average likes | 1,177 | 341 |
| Average comments | 96 | 22 |
| Posts per week | 0.42 | 0.5 |
Median values from 396 Music accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Matt Cardle is a verified music brand based in United Kingdom on Instagram, with 41.8K followers.
Matt Cardle posts on Instagram as @mattcardleofficial.
Matt Cardle has 41,777 followers on Instagram (41.8K) as of Aug 30, 2026.
Matt Cardle's engagement rate is 3.05%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Matt Cardle average 1,177 likes and 96 comments.
Matt Cardle posts less than once a week on average.
Matt Cardle is registered as a business account on Instagram and is verified.
Matt Cardle is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 16 posts.
Matt Cardle's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
16
96
Posts / Week
0.42
Growth Score
61 / 100
Last Post
25 days ago
Engagement
1.96%
Yes. Matt Cardle carries the blue verified badge on Instagram.
A sponsored post from Matt Cardle is estimated at $450 to $830. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
