Photographer / Director Repped by @attrayler.co
Outreach This Creator For FreeMatt Russell is a Photography brand based in United Kingdom. The account has built 10.5K followers on Instagram. To date Matt Russell has posted 233 times, currently around 1 post a week. Typical posts draw 220 likes and 21 comments, putting engagement at 2.29%.
Matt_russell is a Photography account on Instagram with 10.5K followers and 233 published posts.
Compared with 3,423 other Photography accounts with 10K–100K followers in the InstME index, Matt_russell's 2.29% engagement rate is below the median of 2.46%.
Comments arrive at about one per 10 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Matt_russell sits at about one post per week.
On audience quality, Matt_russell lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$84–$160
Based on 10.5K followers and a 2.29% engagement rate, a single sponsored post by Matt_russell is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matt_russell | Cohort median |
|---|---|---|
| Engagement rate | 2.29% | 2.46% |
| Average likes | 220 | 523 |
| Average comments | 21 | 25 |
| Posts per week | 1.34 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Matt_russell | Cohort median |
|---|---|---|
| Engagement rate | 2.29% | 1.24% |
| Average likes | 220 | 254 |
| Average comments | 21 | 17 |
| Posts per week | 1.34 | 0.8 |
Median values from 74 Photography accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
Matt Russell is a photography brand based in United Kingdom on Instagram, with 10.5K followers.
Matt Russell posts on Instagram as @matt_russell.
Matt Russell has 10,534 followers on Instagram (10.5K) as of Jul 11, 2026.
Matt Russell's engagement rate is 2.29%, calculated from average likes and comments per post relative to followers. That is below the median of 2.46% for Photography accounts with 10K–100K followers in the InstME index.
Posts by Matt Russell average 220 likes and 21 comments.
Matt Russell posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Matt Russell's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Matt Russell is registered as a business account on Instagram.
Matt Russell is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 233 posts.
Total Posts
233
Avg Comments
21
More men than women · mostly 25–44
Typical for Photography creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Engagement
6.15%
Matt Russell's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Matt Russell is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
