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Matt Peacock is a verified Business brand. The account has built 11.8K followers on Instagram. To date Matt Peacock has posted 3,998 times, currently less than one post a week. Typical posts draw 55 likes and 9 comments, putting engagement at 0.54%.
Counting 11.8K followers and 3,998 posts, Matt_optimise sits in the InstME index as a Business account.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Matt_optimise's 0.54% engagement rate is below the median of 1.46%.
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Video content from Matt_optimise draws about 349.5 views.
Posting frequency for Matt_optimise sits at less than one post per week.
Matt_optimise comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$41–$77
Based on 11.8K followers and a 0.54% engagement rate, a single sponsored post by Matt_optimise is worth an estimated $41–$77. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matt_optimise | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 1.46% |
| Average likes | 55 | 334 |
| Average comments | 9 | 22 |
| Posts per week | 0.8 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Matt Peacock is a verified business brand on Instagram, with 11.8K followers.
Matt Peacock posts on Instagram as @matt_optimise.
Matt Peacock has 11,849 followers on Instagram (11.8K) as of Apr 6, 2026.
Matt Peacock's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Matt Peacock average 55 likes and 9 comments.
Matt Peacock posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Matt Peacock's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Peacock is registered as a business account on Instagram and is verified.
Matt Peacock is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 3,998 posts.
Total Posts
3,998
Avg Comments
9
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.09%
Yes. Matt Peacock carries the blue verified badge on Instagram.
A sponsored post from Matt Peacock is estimated at $41 to $77. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
