🫱🏼🫲🏽 @atpcars 🧼 @lava__studios 📈 Performance & Supercar Sales 🏎 Addicted to cars and watches 🏁
Outreach This Creator For FreeFollowers
13.7K
Following
2K
Total Posts
Engagement Rate
0.55%
Avg Likes
72
Avg Comments
Reaching 13.7K followers on Instagram, Matt Straughan is a Business creator. The account has published 1,776 posts, currently less than one post a week. Engagement runs at 0.55%, or about 72 likes and 4 comments per post.
Matt___atp operates a Business account on Instagram, pairing 13.7K followers with 1,776 posts.
Against 5,335 Business accounts with 10K–100K followers in the InstME index, Matt___atp's 0.55% engagement rate lands below the median of 1.46%.
At one comment per 19 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Matt___atp average 189.8 views.
Matt___atp's recent cadence works out to less than one post per week.
InstME's checks rate Matt___atp's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$48–$89
Based on 13.7K followers and a 0.55% engagement rate, a single sponsored post by Matt___atp is worth an estimated $48–$89. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matt___atp | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.46% |
| Average likes | 72 | 334 |
| Average comments | 4 | 22 |
| Posts per week | 0.84 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Matt Straughan is a business creator on Instagram, with 13.7K followers.
Matt Straughan posts on Instagram as @matt___atp.
Matt Straughan has 13,666 followers on Instagram (13.7K) as of Apr 5, 2026.
Matt Straughan's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Matt Straughan average 72 likes and 4 comments.
Matt Straughan posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Matt Straughan's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Matt Straughan is registered as a creator account on Instagram.
Matt Straughan is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,776 posts.
1,776
4
Avg Views
190
Posts / Week
0.84
Growth Score
11 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
68.54%
A sponsored post from Matt Straughan is estimated at $48 to $89. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
