Farm-to-whisk matcha · direct trade from a 4th generation farm in Shizuoka, Japan · solar-shaded. 7 NYC cafés + online.
Outreach This Creator For FreeMatchaful is a verified Food brand based in United States. The account has built 64.3K followers on Instagram. The account has published 1,145 posts, currently less than one post a week. Typical posts draw 51 likes and 44 comments, putting engagement at 0.15%.
Matchaful has built an audience of 64.3K followers on Instagram over 1,145 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Matchaful's 0.15% engagement rate comes in in the bottom quarter (median: 0.75%).
Roughly one in 1 likes comes with a comment, an unusually discussion-heavy audience.
On average Matchaful's video content earns 14.8K views, roughly 23% of the follower base per post.
Lately Matchaful has been publishing less than one post per week.
Audience-quality analysis puts Matchaful at 64/100; roughly 30% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$220–$420
Based on 64.3K followers and a 0.15% engagement rate, a single sponsored post by Matchaful is worth an estimated $220–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matchaful | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.75% |
| Average likes | 51 | 177 |
| Average comments | 44 | 10 |
| Posts per week | 0.12 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Matchaful | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.68% |
| Average likes | 51 | 140 |
| Average comments | 44 | 8 |
| Posts per week | 0.12 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Matchaful is a verified food brand based in United States on Instagram, with 64.3K followers.
Matchaful has 64,284 followers on Instagram (64.3K) as of Jul 15, 2026.
Matchaful's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Matchaful average 51 likes and 44 comments.
Matchaful posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Matchaful's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Matchaful is registered as a business account on Instagram and is verified.
Matchaful is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,145 posts.
Matchaful's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,145
Avg Comments
44
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
180.3K
Engagement
1.77%
Culinary Institute of America
@theculinaryinstituteofamerica
Followers
181.9K
Engagement
0.91%
Yes. Matchaful carries the blue verified badge on Instagram.
A sponsored post from Matchaful is estimated at $220 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
