Kaiwhenua Ltd Sauce @kai_by_matblak Creative studio Brand Champion Brand Ambassador
Followers
39.4K
Following
3.5K
Total Posts
Engagement Rate
0.32%
Avg Likes
108
Avg Comments
Matthew Burgess is a verified Food creator, with 39.4K followers on Instagram. Content spans food and tech. To date Matthew Burgess has posted 7,132 times, currently around 6 posts a week. Posts average 108 likes and 17 comments, an engagement rate of 0.32%.
Matblak operates a Food account on Instagram, pairing 39.4K followers with 7,132 posts.
Matblak records a 0.32% engagement rate, below the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
For roughly every 6 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Matblak has published about 6 posts per week.
InstME estimates 0% of Matblak's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$260
Based on 39.4K followers and a 0.32% engagement rate, a single sponsored post by Matblak is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matblak | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 0.75% |
| Average likes | 108 | 177 |
| Average comments | 17 | 10 |
| Posts per week | 6.44 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Matthew Burgess is a verified food creator on Instagram, with 39.4K followers.
Matthew Burgess posts on Instagram as @matblak.
Matthew Burgess has 39,360 followers on Instagram (39.4K) as of Jul 9, 2026.
Matthew Burgess's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Matthew Burgess average 108 likes and 17 comments.
Matthew Burgess posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Matthew Burgess's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matthew Burgess is registered as a creator account on Instagram and is verified.
Matthew Burgess is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 7,132 posts.
7,132
17
Posts / Week
6.44
Growth Score
6.4 / 100
ER Rank
17th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
2%
Yes. Matthew Burgess carries the blue verified badge on Instagram.
A sponsored post from Matthew Burgess is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
