#MasterChefAU is back! 🥘 Sunday-Wednesday on
Followers
990.9K
Following
431
Total Posts
Engagement Rate
0.2%
Avg Likes
1,924
Avg Comments
Reaching 990.9K followers on Instagram, MasterChef Australia is a verified TV show brand based in Australia. MasterChef Australia has shared 9,720 posts to date, currently around 47 posts a week. Typical posts draw 1,924 likes and 40 comments, putting engagement at 0.2%.
With 990.9K followers across 9,720 posts, Masterchefau is one of the TV show accounts tracked in the InstME index.
Posts by Masterchefau tend to gather 1,924 likes and 40 comments, about one interaction per 504 followers.
At one comment per 48 likes, the ratio points to a healthy amount of conversation.
Masterchefau keeps a posting cadence of about 47 posts per week, more than one per day.
Masterchefau keeps its following list short (431) relative to 990.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,500–$6,400
Based on 990.9K followers and a 0.2% engagement rate, a single sponsored post by Masterchefau is worth an estimated $3,500–$6,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Masterchefau | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.25% |
| Average likes | 1,924 | 2,985 |
| Average comments | 40 | 73 |
| Posts per week | 47.16 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Masterchefau | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.7% |
| Average likes | 1,924 | 1,539 |
| Average comments | 40 | 38 |
| Posts per week | 47.16 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
MasterChef Australia is a verified tv show brand based in Australia on Instagram, with 990.9K followers.
MasterChef Australia posts on Instagram as @masterchefau.
MasterChef Australia has 990,893 followers on Instagram (990.9K) as of Apr 23, 2026.
MasterChef Australia's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers.
Posts by MasterChef Australia average 1,924 likes and 40 comments.
MasterChef Australia posts about 47 times per week on average.
MasterChef Australia is registered as a business account on Instagram and is verified.
MasterChef Australia is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 9,720 posts.
MasterChef Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
9,720
40
Posts / Week
47.16
Growth Score
4 / 100
Follower Ratio
2299.1×
Engagement
4.2%
Yes. MasterChef Australia carries the blue verified badge on Instagram.
A sponsored post from MasterChef Australia is estimated at $3,500 to $6,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
