Insurance, retirement, and financial wellness. That’s what we do. People helping people. That’s who we are. #LiveMutual MassMutual.com/SocialMedia
Followers
22.9K
Following
85
Total Posts
Engagement Rate
1.5%
Avg Likes
339
Avg Comments
On Instagram, Massmutual is a verified Health brand based in United States with an audience of 22.9K. The account has published 317 posts, currently around 2 posts a week. Engagement runs at 1.5%, or about 339 likes and 5 comments per post.
Tracked in the InstME index, Massmutual is a Health account with 22.9K followers and a back catalogue of 317 posts.
Massmutual records a 1.5% engagement rate, above the median of 0.58% for the 1,016 Health accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 74 likes on average, an audience that mostly engages through likes.
Massmutual currently publishes about 2 posts per week.
Massmutual keeps its following list short (85) relative to 22.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$120–$220
Based on 22.9K followers and a 1.5% engagement rate, a single sponsored post by Massmutual is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Massmutual | Cohort median |
|---|---|---|
| Engagement rate | 1.5% | 0.58% |
| Average likes | 339 | 136 |
| Average comments | 5 | 10 |
| Posts per week | 2.1 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Massmutual | Cohort median |
|---|---|---|
| Engagement rate | 1.5% | 0.47% |
| Average likes | 339 | 102 |
| Average comments | 5 | 8 |
| Posts per week | 2.1 | 0.66 |
Median values from 206 Health accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Massmutual is a verified health brand based in United States on Instagram, with 22.9K followers.
Massmutual has 22,898 followers on Instagram (22.9K) as of Jul 15, 2026.
Massmutual's engagement rate is 1.5%, calculated from average likes and comments per post relative to followers. That is above the median of 0.58% for Health accounts with 10K–100K followers in the InstME index.
Posts by Massmutual average 339 likes and 5 comments.
Massmutual posts about 2 times per week on average.
Massmutual is registered as a business account on Instagram and is verified.
Massmutual is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 317 posts.
Massmutual's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Massmutual carries the blue verified badge on Instagram.
317
5
Posts / Week
2.1
Growth Score
30 / 100
Follower Ratio
269.4×
62.8K
Engagement
0.24%
A sponsored post from Massmutual is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
