Creating gear to get you outdoors since 1974.
Followers
482.2K
Following
461
Total Posts
Engagement Rate
0.06%
Avg Likes
260
Avg Comments
On Instagram, Marmot is a verified Outdoor & Sporting Goods Company brand with an audience of 482.2K. To date Marmot has posted 3,094 times, currently around 2 posts a week. Typical posts draw 260 likes and 8 comments, putting engagement at 0.06%.
Marmot operates an Outdoor & Sporting Goods Company account on Instagram, pairing 482.2K followers with 3,094 posts.
A typical post by Marmot collects about 260 likes and 8 comments, roughly one interaction for every 1,797 followers.
Followers leave about one comment for every 32 likes, a healthy amount of conversation.
Marmot currently publishes about one post per week.
Marmot keeps its following list short (461) relative to 482.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,700–$3,100
Based on 482.2K followers and a 0.06% engagement rate, a single sponsored post by Marmot is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Outdoor & Sporting Goods Company
| Metric | Marmot | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 260 | 2,985 |
| Average comments | 8 | 73 |
| Posts per week | 1.92 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Marmot is a verified outdoor & sporting goods company brand on Instagram, with 482.2K followers.
Marmot has 482,155 followers on Instagram (482.2K) as of Jul 9, 2026.
Marmot's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Marmot average 260 likes and 8 comments.
Marmot posts about 2 times per week on average.
Marmot is registered as a business account on Instagram and is verified.
Marmot is categorized as an outdoor & sporting goods company account in the InstME index, based on the profile's bio and Instagram category across 3,094 posts.
Yes. Marmot carries the blue verified badge on Instagram.
A sponsored post from Marmot is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,094
8
Posts / Week
1.92
Growth Score
1.2 / 100
Follower Ratio
1045.9×
Engagement
0.15%
