@
Influencer
Spice & global flavours Food matters for curious eaters ๐ In Good Taste, new book & podcast ๐ Author of 2 Indian cookbooks ๐๐พ Read, watch, listen
open.substack.com/pub/mallikabasu/p/groundswell-the-food-lovers-edition?utm_campaign=post&utm_medium=webAudience
Browse top profilesFollowers
43.8K
Following
3.1K
Total Posts
Engagement & Performance
Engagement Rate
0.88%
Avg Likes
368
Avg Comments
What the numbers say about @mallikabasu_
@mallikabasu_ is a Food account on Instagram with 43.8K followers and 2,200 published posts.
Compared with 2,352 other Food accounts with 10Kโ100K followers in the InstME index, @mallikabasu_'s 0.88% engagement rate is in line with the median of 0.9%.
The comment-to-like ratio works out to one comment per 20 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
@mallikabasu_ vs similar accounts
| Metric | @mallikabasu_ | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 0.9% |
| Average likes | 368 | 206 |
| Average comments | 18 | 12 |
| Posts per week | 0.56 | 0.74 |
Median values from 2,352 Food accounts with 10Kโ100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @mallikabasu_'s engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @mallikabasu_: (368 avg likes + 18 avg comments) รท 43,823 followers ร 100 โ 0.88%.
Frequently asked questions about @mallikabasu_
How many followers does @mallikabasu_ have?
@mallikabasu_ has 43,823 followers on Instagram (43.8K) as of Jul 10, 2026.
What is @mallikabasu_'s engagement rate?
@mallikabasu_'s engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.9% for Food accounts with 10Kโ100K followers in the InstME index.
How many likes does @mallikabasu_ average per post?
Posts by @mallikabasu_ average 368 likes and 18 comments.
How often does @mallikabasu_ post on Instagram?
@mallikabasu_ posts less than once a week on average.
Is @mallikabasu_ a business or creator account?
@mallikabasu_ is registered as a creator account on Instagram and is verified.
