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Outreach This Creator For FreeFollowers
125K
Following
758
Total Posts
Engagement Rate
17.47%
Avg Likes
21,293
Avg Comments
M A L L I Á is a Beauty brand based in Nigeria, with 125K followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 5,479 posts, currently less than one post a week. Typical posts draw 21,293 likes and 539 comments, putting engagement at 17.47%.
Malliaworld operates a Beauty account on Instagram, pairing 125K followers with 5,479 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Malliaworld's 17.47% engagement rate lands in the top quarter (median: 0.47%).
Followers leave about one comment for every 40 likes, a healthy amount of conversation.
Malliaworld currently publishes less than one post per week.
Malliaworld keeps its following list short (758) relative to 125K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,700–$3,200
Based on 125K followers and a 17.47% engagement rate, a single sponsored post by Malliaworld is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Malliaworld | Cohort median |
|---|---|---|
| Engagement rate | 17.47% | 0.47% |
| Average likes | 21,293 | 1,059 |
| Average comments | 539 | 46 |
| Posts per week | 0.15 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Malliaworld | Cohort median |
|---|---|---|
| Engagement rate | 17.47% | 0.61% |
| Average likes | 21,293 | 779 |
| Average comments | 539 | 70 |
| Posts per week | 0.15 | 0.19 |
Median values from 35 Beauty accounts in Nigeria with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
M A L L I Á is a beauty brand based in Nigeria on Instagram, with 125K followers.
M A L L I Á posts on Instagram as @malliaworld.
M A L L I Á has 124,971 followers on Instagram (125K) as of Jul 9, 2026.
M A L L I Á's engagement rate is 17.47%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by M A L L I Á average 21,293 likes and 539 comments.
M A L L I Á posts less than once a week on average.
M A L L I Á is registered as a business account on Instagram.
M A L L I Á is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 5,479 posts.
M A L L I Á's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,479
539
Posts / Week
0.15
Growth Score
100 / 100
Follower Ratio
164.9×
Engagement
0.07%
A sponsored post from M A L L I Á is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
