Reaching 209K followers on Instagram, Malik Willis is a verified Sports brand. The account has published 198 posts, currently less than one post a week. Engagement runs at 7.93%, or about 16,339 likes and 237 comments per post.
Malikwillis's Instagram presence spans 198 posts and 209K followers, profiling it as a Sports account.
For Sports accounts with 100K–1M followers, Malikwillis's 7.93% engagement rate is in the top quarter (median: 1.48%), a read from 319 accounts in the InstME index.
The like-to-comment split is roughly 69 to one, indicating an audience that mostly engages through likes.
Malikwillis currently publishes less than one post per week.
InstME estimates 0% of Malikwillis's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$2,900–$5,400
Based on 209K followers and a 7.93% engagement rate, a single sponsored post by Malikwillis is worth an estimated $2,900–$5,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Malikwillis | Cohort median |
|---|---|---|
| Engagement rate | 7.93% | 1.48% |
| Average likes | 16,339 | 4,134 |
| Average comments | 237 | 59 |
| Posts per week | 0.06 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Malik Willis is a verified sports brand on Instagram, with 209K followers.
Malik Willis posts on Instagram as @malikwillis.
Malik Willis has 209,008 followers on Instagram (209K) as of Jul 11, 2026.
Malik Willis's engagement rate is 7.93%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Malik Willis average 16,339 likes and 237 comments.
Malik Willis posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Malik Willis's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
198
Avg Comments
237
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.27%
Malik Willis is registered as a business account on Instagram and is verified.
Malik Willis is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 198 posts.
Yes. Malik Willis carries the blue verified badge on Instagram.
A sponsored post from Malik Willis is estimated at $2,900 to $5,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
