Malay Heritage Centre is a verified Home & DIY brand on Instagram based in Singapore, tracked in the InstME index with 19.9K followers. To date Malay Heritage Centre has posted 1,946 times, currently around 2 posts a week. Posts average 222 likes and 1 comments, an engagement rate of 1.12%.
As a Home & DIY account, Malayheritage reaches 19.9K followers on Instagram across 1,946 published posts.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Malayheritage's 1.12% engagement rate comes in above the median of 0.75%.
One comment lands for every 241 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
Estimated sponsored-post value
$78–$140
Based on 19.9K followers and a 1.12% engagement rate, a single sponsored post by Malayheritage is worth an estimated $78–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Singapore, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Malayheritage | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 0.75% |
| Average likes | 222 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 2.22 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Malayheritage | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 0.79% |
| Average likes | 222 | 206 |
| Average comments | 1 | 7 |
| Posts per week | 2.22 | 0.84 |
Median values from 135 accounts in Singapore with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Malay Heritage Centre is a verified home & diy brand based in Singapore on Instagram, with 19.9K followers.
Malay Heritage Centre posts on Instagram as @malayheritage.
Malay Heritage Centre has 19,866 followers on Instagram (19.9K) as of Jul 14, 2026.
Malay Heritage Centre's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Malay Heritage Centre average 222 likes and 1 comments.
Malay Heritage Centre posts about 2 times per week on average.
Malay Heritage Centre is registered as a business account on Instagram and is verified.
Welcome home to the Malay Heritage Centre 😸
Total Posts
1,946
Avg Comments
1
Engagement
1.17%
Malay Heritage Centre is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,946 posts.
Malay Heritage Centre's profile places the account in Singapore. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Malay Heritage Centre carries the blue verified badge on Instagram.
A sponsored post from Malay Heritage Centre is estimated at $78 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
