Welcome home to the Malay Heritage Centre 😸
Outreach This Creator For FreeFollowers
19.9K
Following
418
Total Posts
Engagement Rate
1.12%
Avg Likes
222
Avg Comments
Malay Heritage Centre is a verified Home & DIY brand on Instagram based in Singapore, tracked in the InstME index with 19.9K followers. To date Malay Heritage Centre has posted 1,946 times, currently around 2 posts a week. Posts average 222 likes and 1 comments, an engagement rate of 1.12%.
As a Home & DIY account, Malayheritage reaches 19.9K followers on Instagram across 1,946 published posts.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Malayheritage's 1.12% engagement rate comes in above the median of 0.75%.
One comment lands for every 241 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
Estimated sponsored-post value
$78–$140
Based on 19.9K followers and a 1.12% engagement rate, a single sponsored post by Malayheritage is worth an estimated $78–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Singapore, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Malayheritage | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 0.75% |
| Average likes | 222 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 2.22 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Malayheritage | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 0.79% |
| Average likes | 222 | 206 |
| Average comments | 1 | 7 |
| Posts per week | 2.22 | 0.84 |
Median values from 135 accounts in Singapore with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Malay Heritage Centre is a verified home & diy brand based in Singapore on Instagram, with 19.9K followers.
Malay Heritage Centre posts on Instagram as @malayheritage.
Malay Heritage Centre has 19,866 followers on Instagram (19.9K) as of Jul 14, 2026.
Malay Heritage Centre's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Malay Heritage Centre average 222 likes and 1 comments.
Malay Heritage Centre posts about 2 times per week on average.
Malay Heritage Centre is registered as a business account on Instagram and is verified.
Malay Heritage Centre is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,946 posts.
1,946
1
Posts / Week
2.22
Growth Score
22.4 / 100
Follower Ratio
47.5×
Engagement
18.64%
Malay Heritage Centre's profile places the account in Singapore. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Malay Heritage Centre carries the blue verified badge on Instagram.
A sponsored post from Malay Heritage Centre is estimated at $78 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
