NYer, Blogger, Educator, Product Expert, and one Bad B*tch Owner of @hornystoner
Outreach This Creator For FreeFollowers
19.9K
Following
3.7K
Total Posts
Engagement Rate
24.31%
Avg Likes
4,768
Avg Comments
Carly S. is a Lifestyle creator, with 19.9K followers on Instagram. The account has published 2,579 posts, currently less than one post a week. Engagement runs at 24.31%, or about 4,768 likes and 59 comments per post.
With 19.9K followers across 2,579 posts, Makeupandsin is one of the Lifestyle accounts tracked in the InstME index.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Makeupandsin's 24.31% engagement rate lands in the top quarter (median: 3.25%).
For roughly every 80 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Makeupandsin has kept to less than one post per week.
Makeupandsin scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$280–$520
Based on 19.9K followers and a 24.31% engagement rate, a single sponsored post by Makeupandsin is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Makeupandsin | Cohort median |
|---|---|---|
| Engagement rate | 24.31% | 3.25% |
| Average likes | 4,768 | 875 |
| Average comments | 59 | 33 |
| Posts per week | 0.05 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Carly S. is a lifestyle creator on Instagram, with 19.9K followers.
Carly S. posts on Instagram as @makeupandsin.
Carly S. has 19,854 followers on Instagram (19.9K) as of Jul 10, 2026.
Carly S.'s engagement rate is 24.31%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Carly S. average 4,768 likes and 59 comments.
Carly S. posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Carly S.'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
Carly S. is registered as a creator account on Instagram.
Carly S. is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,579 posts.
2,579
59
Posts / Week
0.05
Growth Score
100 / 100
ER Rank
Top 4%
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
36.34%
A sponsored post from Carly S. is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
