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Outreach This Creator For FreeOn Instagram, MADS | FITNESS & LIFESTYLE is a Lifestyle brand with an audience of 20.5K. Its posts sit across lifestyle and fitness. The account has published 1,148 posts, currently less than one post a week. Engagement runs at 2.2%, or about 404 likes and 49 comments per post.
With 20.5K followers across 1,148 posts, Mads.onthedaily is one of the Lifestyle accounts tracked in the InstME index.
Mads.onthedaily records a 2.2% engagement rate, below the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 8 likes on average, an unusually discussion-heavy audience.
Mads.onthedaily's recent cadence works out to less than one post per week.
Mads.onthedaily scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$160–$290
Based on 20.5K followers and a 2.2% engagement rate, a single sponsored post by Mads.onthedaily is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mads.onthedaily | Cohort median |
|---|---|---|
| Engagement rate | 2.2% | 3.25% |
| Average likes | 404 | 875 |
| Average comments | 49 | 33 |
| Posts per week | 0.09 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
MADS | FITNESS & LIFESTYLE is a lifestyle brand on Instagram, with 20.5K followers.
MADS | FITNESS & LIFESTYLE posts on Instagram as @mads.onthedaily.
MADS | FITNESS & LIFESTYLE has 20,533 followers on Instagram (20.5K) as of Jul 15, 2026.
MADS | FITNESS & LIFESTYLE's engagement rate is 2.2%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by MADS | FITNESS & LIFESTYLE average 404 likes and 49 comments.
MADS | FITNESS & LIFESTYLE posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of MADS | FITNESS & LIFESTYLE's followers are low-quality or inactive, giving an audience-quality score of 94/100.
MADS | FITNESS & LIFESTYLE is registered as a business account on Instagram.
Total Posts
1,148
Avg Comments
49
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Fitness
Engagement
0.94%
MADS | FITNESS & LIFESTYLE is categorized as a lifestyle and fitness account in the InstME index, based on the profile's bio and Instagram category across 1,148 posts.
A sponsored post from MADS | FITNESS & LIFESTYLE is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
