Followers
19.6K
Following
3.5K
Total Posts
Engagement Rate
4.95%
Avg Likes
941
Avg Comments
On Instagram, Maclay Heriot is a verified Photography creator based in Australia with an audience of 19.6K. The account has published 1,342 posts, currently less than one post a week. Typical posts draw 941 likes and 30 comments, putting engagement at 4.95%.
On Instagram, Maclayheriot runs a Photography account that has published 1,342 posts and gathered 19.6K followers.
For Photography accounts with 10K–100K followers, Maclayheriot's 4.95% engagement rate is above the median of 2.46%, a read from 3,423 accounts in the InstME index.
Followers leave about one comment for every 32 likes, a healthy amount of conversation.
Maclayheriot's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$270–$510
Based on 19.6K followers and a 4.95% engagement rate, a single sponsored post by Maclayheriot is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Maclayheriot | Cohort median |
|---|---|---|
| Engagement rate | 4.95% | 2.46% |
| Average likes | 941 | 523 |
| Average comments | 30 | 25 |
| Posts per week | 0.42 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Maclayheriot | Cohort median |
|---|---|---|
| Engagement rate | 4.95% | 1.19% |
| Average likes | 941 | 310 |
| Average comments | 30 | 16 |
| Posts per week | 0.42 | 0.33 |
Median values from 35 Photography accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Maclay Heriot is a verified photography creator based in Australia on Instagram, with 19.6K followers.
Maclay Heriot posts on Instagram as @maclayheriot.
Maclay Heriot has 19,624 followers on Instagram (19.6K) as of Jul 11, 2026.
Maclay Heriot's engagement rate is 4.95%, calculated from average likes and comments per post relative to followers. That is above the median of 2.46% for Photography accounts with 10K–100K followers in the InstME index.
Posts by Maclay Heriot average 941 likes and 30 comments.
Maclay Heriot posts less than once a week on average.
Maclay Heriot is registered as a creator account on Instagram and is verified.
Maclay Heriot is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 1,342 posts.
Maclay Heriot's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,342
30
Posts / Week
0.42
Growth Score
99 / 100
Follower Ratio
5.5×
Engagement
0.87%
Yes. Maclay Heriot carries the blue verified badge on Instagram.
A sponsored post from Maclay Heriot is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
