Author of Big Time: A Simple Path to Time Abundance, out from Norton May 5, 2026. Speaker, podcaster, mom of 5.
Followers
19.7K
Following
1.2K
Total Posts
Engagement Rate
0.32%
Avg Likes
59
Avg Comments
Laura Vanderkam is a verified Parenting brand. The account has built 19.7K followers on Instagram. Laura Vanderkam has shared 1,235 posts to date, currently around 2 posts a week. Posts average 59 likes and 3 comments, an engagement rate of 0.32%.
The Parenting account Lvanderkam has posted 1,235 times on Instagram and drawn 19.7K followers.
Among 2,913 Parenting accounts with 10K–100K followers in the InstME index, Lvanderkam's 0.32% engagement rate comes in below the median of 1.08%.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Lately Lvanderkam has been publishing about 2 posts per week.
Estimated sponsored-post value
$69–$130
Based on 19.7K followers and a 0.32% engagement rate, a single sponsored post by Lvanderkam is worth an estimated $69–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Lvanderkam | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.08% |
| Average likes | 59 | 275 |
| Average comments | 3 | 15 |
| Posts per week | 2.31 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Laura Vanderkam is a verified parenting brand on Instagram, with 19.7K followers.
Laura Vanderkam posts on Instagram as @lvanderkam.
Laura Vanderkam has 19,718 followers on Instagram (19.7K) as of Aug 11, 2026.
Laura Vanderkam's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Laura Vanderkam average 59 likes and 3 comments.
Laura Vanderkam posts about 2 times per week on average.
Laura Vanderkam is registered as a business account on Instagram and is verified.
Laura Vanderkam is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,235 posts.
Yes. Laura Vanderkam carries the blue verified badge on Instagram.
1,235
3
Posts / Week
2.31
Growth Score
6.4 / 100
Last Post
15 days ago
Engagement
3.66%
A sponsored post from Laura Vanderkam is estimated at $69 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
