Author of Big Time: A Simple Path to Time Abundance, out from Norton May 5, 2026. Speaker, podcaster, mom of 5.
Laura Vanderkam is a verified Parenting brand. The account has built 19.7K followers on Instagram. Laura Vanderkam has shared 1,235 posts to date, currently around 2 posts a week. Posts average 59 likes and 3 comments, an engagement rate of 0.32%.
The Parenting account Lvanderkam has posted 1,235 times on Instagram and drawn 19.7K followers.
Among 2,913 Parenting accounts with 10K–100K followers in the InstME index, Lvanderkam's 0.32% engagement rate comes in below the median of 1.08%.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Lately Lvanderkam has been publishing about 2 posts per week.
Estimated sponsored-post value
$69–$130
Based on 19.7K followers and a 0.32% engagement rate, a single sponsored post by Lvanderkam is worth an estimated $69–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Lvanderkam | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.08% |
| Average likes | 59 | 275 |
| Average comments | 3 | 15 |
| Posts per week | 2.31 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Laura Vanderkam is a verified parenting brand on Instagram, with 19.7K followers.
Laura Vanderkam posts on Instagram as @lvanderkam.
Laura Vanderkam has 19,718 followers on Instagram (19.7K) as of Aug 11, 2026.
Laura Vanderkam's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Laura Vanderkam average 59 likes and 3 comments.
Laura Vanderkam posts about 2 times per week on average.
Laura Vanderkam is registered as a business account on Instagram and is verified.
Laura Vanderkam is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,235 posts.
Yes. Laura Vanderkam carries the blue verified badge on Instagram.
Total Posts
1,235
Avg Comments
3
57.8K
Engagement
1.38%
A sponsored post from Laura Vanderkam is estimated at $69 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
