Longchamp is an optimistic & independent Parisian fashion house, since 1948. Our Maison is B Corp certified.
Followers
1.7M
Following
730
Total Posts
Engagement Rate
0.08%
Avg Likes
1,305
Avg Comments
Longchamp is a verified Fashion brand based in France. The account has built 1.7M followers on Instagram. Its posts sit across fashion and tech. Longchamp has shared 5,378 posts to date, currently around 9 posts a week. Engagement runs at 0.08%, or about 1,305 likes and 10 comments per post.
The Fashion account Longchamp has posted 5,378 times on Instagram and drawn 1.7M followers.
Longchamp's 0.08% engagement rate is in the bottom quarter (median: 0.52%) among Fashion accounts with over 1M followers, measured across 424 accounts in the InstME index.
Comments arrive at about one per 136 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Longchamp sits at about 9 posts per week, more than one per day.
The account follows just 730 others against 1.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,100–$11,000
Based on 1.7M followers and a 0.08% engagement rate, a single sponsored post by Longchamp is worth an estimated $6,100–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Longchamp | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.52% |
| Average likes | 1,305 | 9,959 |
| Average comments | 10 | 187 |
| Posts per week | 9.38 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Longchamp | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.56% |
| Average likes | 1,305 | 14,833 |
| Average comments | 10 | 158 |
| Posts per week | 9.38 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Longchamp is a verified fashion brand based in France on Instagram, with 1.7M followers.
Longchamp has 1,734,171 followers on Instagram (1.7M) as of Jul 15, 2026.
Longchamp's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Longchamp average 1,305 likes and 10 comments.
Longchamp posts about 9 times per week on average.
Longchamp is registered as a business account on Instagram and is verified.
Longchamp is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 5,378 posts.
Longchamp's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Longchamp carries the blue verified badge on Instagram.
5,378
10
Posts / Week
9.38
Growth Score
1.6 / 100
Follower Ratio
2375.6×
Engagement
0.55%
A sponsored post from Longchamp is estimated at $6,100 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
